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  1. The GaryVee Audio Experience
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Paid Ads, AI, and Organic Social Content — What Actually Works Now

Paid Ads, AI, and Organic Social Content — What Actually Works Now

The GaryVee Audio Experience · Dec 23, 2025

Embrace all social platforms and prepare for AI's disruption. The key to success is adapting to change with radical accountability.

Blockchain Will Become the Essential 'Ledger of Proof' Against AI Fakes

As AI makes it easy to fake video and audio, blockchain's immutable and decentralized ledger offers a solution. Creators can 'mint' their original content, creating a verifiable record of authenticity that nobody—not even governments or corporations—can alter.

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Paid Ads, AI, and Organic Social Content — What Actually Works Now

The GaryVee Audio Experience·2 months ago

LinkedIn for B2B Marketing Is as Potent as Facebook Was in 2015

LinkedIn currently has more user attention than available content, creating an arbitrage opportunity for B2B marketers. This imbalance makes organic reach incredibly high, mirroring the early, highly-effective days of Facebook's business platform.

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Paid Ads, AI, and Organic Social Content — What Actually Works Now

The GaryVee Audio Experience·2 months ago

AI Deepfakes Will Soon Make All Online Video Content Untrustworthy

The rapid advancement of AI-generated video will soon make it impossible to distinguish real footage from deepfakes. This will cause a societal shift, eroding the concept of 'video proof' which has been a cornerstone of trust for the past century.

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Paid Ads, AI, and Organic Social Content — What Actually Works Now

The GaryVee Audio Experience·2 months ago

Generative AI Has Eliminated 'Not Knowing How' as a Business Excuse

With tools like ChatGPT, any professional can generate detailed, step-by-step strategies for complex tasks. The barrier to entry for acquiring tactical knowledge has been reduced to simply asking the right questions, making ignorance an obsolete excuse.

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Paid Ads, AI, and Organic Social Content — What Actually Works Now

The GaryVee Audio Experience·2 months ago

AI Won't Steal Your Job, but a Competitor Using AI Better Than You Will

The narrative of AI replacing jobs is misleading. The real threat is competitive displacement. Professionals will be put out of business not by AI itself, but by more agile competitors who master AI tools to become faster, smarter, and more efficient.

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Paid Ads, AI, and Organic Social Content — What Actually Works Now

The GaryVee Audio Experience·2 months ago

AI Influencers Will Disrupt Human Creators, Just as They Disrupted Celebrities

The influencer economy is facing its own disruption from AI. Brands will soon leverage completely fictional, AI-generated personalities for marketing, which is a natural evolution from human influencers taking brand deals away from traditional Hollywood celebrities.

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Paid Ads, AI, and Organic Social Content — What Actually Works Now

The GaryVee Audio Experience·2 months ago

Social Media Has Evolved from a 'Social Graph' to an 'Interest Graph'

Platforms like TikTok and Instagram no longer primarily show content from accounts you follow. Their algorithms serve content based on demonstrated interests. This means content quality and relevance now trump follower count, leveling the playing field for new creators.

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Paid Ads, AI, and Organic Social Content — What Actually Works Now

The GaryVee Audio Experience·2 months ago

Financially Supporting Adult Children Can Destroy Their Self-Esteem

Continuing to give money to adult children sends a damaging subliminal message: 'I don't believe you can make it on your own.' This perceived lack of faith from parents can be more destructive to a young adult's confidence than the financial struggle itself.

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Paid Ads, AI, and Organic Social Content — What Actually Works Now

The GaryVee Audio Experience·2 months ago

Entrepreneurs Can Now Build and Own AI Personas as Valuable Intellectual Property

AI tools allow any creative individual to invent and market entire fictional personas. This isn't just a marketing tactic; it's an opportunity to create and own valuable intellectual property (IP), much like a modern-day Walt Disney or Vince McMahon.

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Paid Ads, AI, and Organic Social Content — What Actually Works Now

The GaryVee Audio Experience·2 months ago

Users Can Rapidly Retrain Social Media Algorithms for Better Digital Well-being

Social media algorithms are not a one-way street; they are trainable. If your feed is making you unhappy, you can fix it in minutes by intentionally searching for and liking content related to topics you enjoy, putting you back in control of your digital environment.

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Paid Ads, AI, and Organic Social Content — What Actually Works Now

The GaryVee Audio Experience·2 months ago