A non-obvious way to reuse top content is to distill it into comments. When you see a relevant conversation on a platform like LinkedIn, use your proven, high-engagement ideas as comments. This gets your best material in front of new audiences without cluttering your own feed.

Company pages can achieve more significant growth in impressions, likes, and follows by leaving well-crafted, entertaining comments on posts from industry thought leaders, rather than solely focusing on creating original in-feed posts.

LinkedIn's algorithm now favors comments. By commenting with value-add content (like memes or insights) on popular posts, a company page can gain more impressions and followers than from its own feed posts. This "post within a post" strategy is highly effective for growth.

When a social platform like LinkedIn introduces a new feature, such as "comment impressions," it's a direct signal of what behavior the algorithm will now favor. Prioritizing and testing these new features immediately can lead to outsized reach as you align with the platform's strategic goals.

The Marketing Millennials (1.2M followers) grew by 300k in one year—a 50% increase over the prior year—by shifting focus from posting to commenting. For company pages with declining reach, comments on popular posts, especially with images, can generate more impressions and faster growth than original content.

LinkedIn now shows impression metrics for comments, signaling their importance. Strategically leaving thoughtful, entertaining comments on others' posts can drive more page growth and followers than original feed posts. Treat comments like mini-posts to test content ideas.

The easiest way to increase your visibility is to consistently comment on other people's content. To make this effective, be strategic: comment on posts by industry leaders where your target audience will see your name, photo, and headline in a relevant context.

Simply posting content isn't enough to maximize reach. The key is to actively reply to comments on your own posts and to leave thoughtful, value-adding comments on others' content. This "networking effect" is the true driver of engagement.

LinkedIn shows impressions on comments, allowing marketers to prove ROI. A strategic commenting plan can now be a core part of a content strategy, sometimes yielding more reach than original posts. This shifts focus from just publishing to engaging with others.