The primary reason new LinkedIn content gets no traction isn't poor quality, but a lack of an initial audience. Before focusing on content creation, prioritize building a relevant network through connection requests and engagement to ensure people actually see your posts.

For executives hesitant to post, a great starting strategy is to commit to only commenting on five posts per day for a few months. This builds comfort with the platform and grows their network before they have to create original content.

A powerful LinkedIn strategy involves a two-part approach: use your main posts to share a contrarian or challenging point of view to capture attention and establish expertise. Then, in the comments section, remain unfailingly positive and supportive—even when disagreeing—to build relationships and goodwill.

With the new "positive signal only" model, every like and comment trains LinkedIn's LLM. To maximize reach with your target audience, you must be hyper-intentional, engaging *only* with content from your Ideal Customer Profile (ICP). This "cohort seeding" directly influences who the algorithm shows your posts to.

Before approaching a director or VP on LinkedIn, connect with several lower-level employees in their department. The senior leader will see you have mutual connections on their team, which acts as social proof and makes them 'astronomically' more likely to accept your request.

For corporate brands hesitant to engage in conversations on LinkedIn, a low-risk starting point is to comment on posts from podcasts or media outlets where they've previously been featured. This provides a 'safety factor' by leveraging existing, approved relationships and ensures contextually relevant engagement.

Simply posting content and leaving—or 'posting and ghosting'—is ineffective. LinkedIn's algorithm prioritizes posts that generate conversation. Engaging with comments, especially within the first couple of hours, is critical for signaling value and maximizing your content's reach.

The easiest way to increase your visibility is to consistently comment on other people's content. To make this effective, be strategic: comment on posts by industry leaders where your target audience will see your name, photo, and headline in a relevant context.

Simply posting content isn't enough to maximize reach. The key is to actively reply to comments on your own posts and to leave thoughtful, value-adding comments on others' content. This "networking effect" is the true driver of engagement.