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  1. Do This, NOT That: Marketing Tips with Jay Schwedelson
  2. 🏸I try PICKLEBALL!! ➕ My Rant About How to Really NETWORK: Jay’s SCOOP | Ep. 474
🏸I try PICKLEBALL!! ➕ My Rant About How to Really NETWORK: Jay’s SCOOP | Ep. 474

🏸I try PICKLEBALL!! ➕ My Rant About How to Really NETWORK: Jay’s SCOOP | Ep. 474

Do This, NOT That: Marketing Tips with Jay Schwedelson · Mar 13, 2026

Stop networking wrong. Learn intentional strategies for LinkedIn and events to connect with key people and strategically advance your career.

Engage a Target's LinkedIn Content for 30-60 Days Before Sending a Connection Request

To connect with high-level professionals, consistently like and add intelligent comments to their posts for a month or two. This builds name recognition, making them far more likely to accept a subsequent personalized connection request because they'll recognize you.

🏸I try PICKLEBALL!! ➕ My Rant About How to Really NETWORK: Jay’s SCOOP | Ep. 474 thumbnail

🏸I try PICKLEBALL!! ➕ My Rant About How to Really NETWORK: Jay’s SCOOP | Ep. 474

Do This, NOT That: Marketing Tips with Jay Schwedelson·2 months ago

Connect with Junior Employees First to Increase Acceptance Rates From Senior Leaders

Before approaching a director or VP on LinkedIn, connect with several lower-level employees in their department. The senior leader will see you have mutual connections on their team, which acts as social proof and makes them 'astronomically' more likely to accept your request.

🏸I try PICKLEBALL!! ➕ My Rant About How to Really NETWORK: Jay’s SCOOP | Ep. 474 thumbnail

🏸I try PICKLEBALL!! ➕ My Rant About How to Really NETWORK: Jay’s SCOOP | Ep. 474

Do This, NOT That: Marketing Tips with Jay Schwedelson·2 months ago

Expect a 10% Success Rate When Requesting Professional Introductions

Don't be discouraged when most requests for an introduction are ignored. People are busy, but asking is still highly effective. By playing the numbers game and asking ten different contacts for an introduction, you can realistically expect one to say yes, and that single connection can be transformative.

🏸I try PICKLEBALL!! ➕ My Rant About How to Really NETWORK: Jay’s SCOOP | Ep. 474 thumbnail

🏸I try PICKLEBALL!! ➕ My Rant About How to Really NETWORK: Jay’s SCOOP | Ep. 474

Do This, NOT That: Marketing Tips with Jay Schwedelson·2 months ago

Approach Business Events with a Pre-Defined 'Hit List' of 2-3 Key People to Meet

Instead of attending networking events to socialize, create a plan by identifying two or three specific individuals you need to connect with beforehand. Make meeting them your sole focus and measure the event's success by whether you made those connections, not by how much fun you had.

🏸I try PICKLEBALL!! ➕ My Rant About How to Really NETWORK: Jay’s SCOOP | Ep. 474 thumbnail

🏸I try PICKLEBALL!! ➕ My Rant About How to Really NETWORK: Jay’s SCOOP | Ep. 474

Do This, NOT That: Marketing Tips with Jay Schwedelson·2 months ago