Unlike responsive US AI companies, Chinese firms like ByteDance are ignoring copyright concerns with models like SeedDance 2.0. This has forced Hollywood institutions to shift strategy from legal challenges to public pressure campaigns in an attempt to protect their intellectual property.

China employs a dual strategy for AI. Domestically, its Cyberspace Administration rigorously penalizes unlabeled deepfakes to maintain social control. Abroad, its companies like ByteDance face no such constraints, allowing them to use foreign IP freely and creating a significant regulatory arbitrage advantage over Western competitors.

Disney, known for aggressively protecting its IP, is partnering with OpenAI. This pivot acknowledges AI-generated content is inevitable, making proactive licensing a smarter strategy than reactive lawsuits to stay relevant and monetize its vast library of characters in the AI era.

Disney, famously litigious in protecting its intellectual property, is licensing its characters to OpenAI because its leadership recognizes AI-generated content will happen regardless of their approval. This partnership is a proactive strategy to control the narrative, negotiate terms, and monetize an unstoppable technological shift.

The geopolitical competition in AI will decide the economic value of intellectual property. If the U.S. approach, which respects copyright, prevails, IP retains value. If China's approach of training on all data without restriction dominates the global tech stack, the value of traditional copyright could be driven toward zero.

Disney is simultaneously suing Google for copyright infringement while signing a $1 billion licensing and equity deal with OpenAI for the same activity. This reveals a strategy where litigation is a tool to force AI labs into lucrative partnerships, rewarding the very infringement they are suing over.

While US AI companies navigate complex licensing deals with IP holders, Chinese firms like ByteDance appear to be using copyrighted material, such as specific actors' voices, without restriction. This lack of legal friction allows them to generate highly specific and realistic content that Western labs are hesitant to produce.

The AI lobby's argument to ignore IP rights to outpace China is shortsighted. The US's global strength is built on robust IP protection. Eroding this standard domestically jeopardizes the ability to protect American innovations, like OpenAI's own models, abroad. Respecting IP is the long-term strategic play.

The high quality of ByteDance's C-Dance video model suggests it may be trained on copyrighted material, like David Attenborough's voice, which US labs are legally restricted from using. This freedom from IP constraints could give Chinese firms a significant competitive advantage in media generation.