Unlike responsive US AI companies, Chinese firms like ByteDance are ignoring copyright concerns with models like SeedDance 2.0. This has forced Hollywood institutions to shift strategy from legal challenges to public pressure campaigns in an attempt to protect their intellectual property.
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ByteDance's SeedDance 2.0 model integrates audio generation directly with video, a novel approach that suggests China may be starting to leapfrog the US in specific AI capabilities. This challenges the common narrative that China is only a fast follower in the AI race.
Disney, known for aggressively protecting its IP, is partnering with OpenAI. This pivot acknowledges AI-generated content is inevitable, making proactive licensing a smarter strategy than reactive lawsuits to stay relevant and monetize its vast library of characters in the AI era.
The perception of China's AI industry as a "fast follower" is outdated. Models like ByteDance's SeedDance 2.0 are not just catching up on quality but introducing technical breakthroughs—like simultaneous sound generation—that haven't yet appeared in Western models, signaling a shift to true innovation.
Disney is pursuing a dual strategy: partnering exclusively with OpenAI for AI-generated content while simultaneously taking legal action against Google for copyright infringement. This indicates Disney is not just licensing IP, but actively choosing its AI partner to create a competitive moat and pressure rivals.
The geopolitical competition in AI will decide the economic value of intellectual property. If the U.S. approach, which respects copyright, prevails, IP retains value. If China's approach of training on all data without restriction dominates the global tech stack, the value of traditional copyright could be driven toward zero.
Disney is simultaneously suing Google for copyright infringement while signing a $1 billion licensing and equity deal with OpenAI for the same activity. This reveals a strategy where litigation is a tool to force AI labs into lucrative partnerships, rewarding the very infringement they are suing over.
While US AI companies navigate complex licensing deals with IP holders, Chinese firms like ByteDance appear to be using copyrighted material, such as specific actors' voices, without restriction. This lack of legal friction allows them to generate highly specific and realistic content that Western labs are hesitant to produce.
The high quality of ByteDance's C-Dance video model suggests it may be trained on copyrighted material, like David Attenborough's voice, which US labs are legally restricted from using. This freedom from IP constraints could give Chinese firms a significant competitive advantage in media generation.
Companies like OpenAI knowingly use copyrighted material, calculating that the market cap gained from rapid growth will far exceed the eventual legal settlements. This strategy prioritizes building a dominant market position by breaking the law, viewing fines as a cost of doing business.
Disney is licensing its IP to OpenAI, avoiding the "Napster trap" where music labels sued file-sharing services into bankruptcy but lost control of the streaming market. By partnering, Disney shapes the use of its IP in AI and benefits financially, rather than fighting a losing legal battle against technology's advance.
