The era of giving AI simple, discrete tasks like "write a blog post" is ending. To effectively use emerging agentic AI teams, you must shift to providing high-level outcomes, such as "develop a content strategy to grow our audience by 30%," and let the AI orchestrate the necessary steps.
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The evolution of 'agentic AI' extends beyond content generation to automating the connective tissue of business operations. Its future value is in initiating workflows that span departments, such as kickstarting creative briefs for marketing, creating product backlogs from feedback, and generating service tickets, streamlining operational handoffs.
To get high-quality, on-brand output from AI, teams must invest more time in the initial strategic phase. This means creating highly precise creative briefs with clear insights and target audience definitions. AI scales execution, but human strategy must guide it to avoid generic, off-brand results.
The next wave of AI productivity won't come from crafting the perfect prompt. Instead, professionals must adopt a manager's mindset: defining outcomes, assembling AI agent teams, providing context, and reviewing their work, transforming everyone into an "agent orchestrator."
To discover high-value AI use cases, reframe the problem. Instead of thinking about features, ask, "If my user had a human assistant for this workflow, what tasks would they delegate?" This simple question uncovers powerful opportunities where agents can perform valuable jobs, shifting focus from technology to user value.
As AI evolves from single-task tools to autonomous agents, the human role transforms. Instead of simply using AI, professionals will need to manage and oversee multiple AI agents, ensuring their actions are safe, ethical, and aligned with business goals, acting as a critical control layer.
Don't limit an AI agent to tasks you can already imagine. After providing full context on your work, ask it open-ended questions like, “How can you make my life easier?” This strategy of “hunting the unknown unknowns” allows the AI to suggest novel, high-value workflows you wouldn't have thought to request.
The most significant gains from AI will not come from automating existing human tasks. Instead, value is unlocked by allowing AI agents to develop entirely new, non-human processes to achieve goals. This requires a shift from process mapping to goal-oriented process invention.
To maximize AI's impact, don't just find isolated use cases for content or demand gen teams. Instead, map a core process like a campaign workflow and apply AI to augment each stage, from strategy and creation to localization and measurement. AI is workflow-native, not function-native.
To maximize an AI agent's impact, don't just automate your current process. Push your creativity by asking what you would do with more time or infinite resources (e.g., "three interns"). This reframing helps you identify the next 10-15 valuable actions an agent could take, moving beyond simple task replication.
Instead of tasking his AI with mundane jobs, Moltbook's creator assigned it the ambitious mission of founding a social network for other AIs. This approach suggests that framing AI tasks with grand, imaginative goals can unlock more creative and powerful results than simple, utilitarian prompts.
