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Underwater drone company Ulysses adopted heavy vertical integration after discovering the maritime industry's massive "Idiot Index" (the ratio of a part's cost to its raw material cost). Buying 20-year-old sensor technology at inflated prices was untenable, forcing them to build components like cameras and pressure vessels in-house to lower costs.

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Ulysses Vertically Integrates to Combat the Maritime Industry's High "Idiot Index" | RiffOn