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The higher potential returns in private markets are a direct trade-off for their complexity and lack of liquidity. While evergreen fund structures provide easier access, they do not magically make an underlying illiquid asset liquid—a key expectation to manage with clients.

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The key innovation of evergreen funds for individual investors isn't just liquidity, but the upfront, fully-funded structure. This removes the operational complexity of managing capital calls and distributions—a major historical barrier for even wealthy individuals who found the process too complicated.

Unlike public markets where assets can be sold (even at a loss), private assets are illiquid. The primary risk for retail investors is needing their capital for life events but being unable to access it due to fund lock-ups or redemption gates, a classic duration mismatch problem.

The term "semi-liquid" for private asset funds is misleading. Retail investor behavior is procyclical; during a downturn, redemption requests will surge simultaneously. This reveals the assets' true illiquidity, turning a perceived feature into a systemic risk.

The primary vehicles for retail access, semi-liquid funds, offer limited quarterly liquidity (capped at ~5%). However, managers can impose "gates" to halt withdrawals entirely, exposing investors to a fundamental duration mismatch between their needs and the fund's illiquid assets.

Certain private asset funds, like non-traded closed-end funds and interval funds, are structured like 'roach motels' where money can easily go in but is extremely difficult to get out. This design serves the manager by providing permanent capital but creates significant liquidity risk for the investor.

Historically, investors demanded an "illiquidity premium" to compensate for the bug of being unable to sell. Now, firms market illiquidity as a feature that enforces discipline. In markets, you pay for features and get paid for bugs, implying this shift will lead to lower future returns for private assets.

Many investors in 'evergreen' or 'semi-liquid' funds like BDCs are surprised when they can't withdraw their money. These funds have redemption gates (e.g., only 5% of AUM per quarter) written into their documents, a detail often missed by investors rushing into the asset class without proper diligence.

Many investors mistakenly believed private credit funds offered semi-liquidity, not understanding the underlying assets are fundamentally illiquid. The realization that liquidity is a discretionary feature, not a guarantee, is causing a healthy but painful exodus from the asset class as mismatched expectations are corrected.

Traditionally for wealthy individuals, evergreen (open-ended) funds are now being adopted by institutional investors. They offer a key advantage over traditional drawdown funds: the ability to 'dial up or down' exposure immediately, fully investing capital on day one instead of waiting years for capital calls.

While competitors rush to offer semi-liquid private equity funds to wealth clients, Apollo has deliberately abstained. They believe the illiquid nature of PE assets creates a profound liquidity mismatch with redemption features, risking a poor client experience in a prolonged downturn.