Tabitha Brown was taught to "code-switch"—altering her voice and demeanor—to be accepted in corporate America and Hollywood. This survival mechanism suppressed the very accent and personality that later became her biggest asset and point of connection with her global audience.
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New entrepreneurs often hide their personality, believing their work should stand alone. This stems from imposter syndrome and a desire to blend in. However, clients connect with the person behind the brand first. Hiding yourself is a disservice that prevents the trust and differentiation needed to build a loyal audience.
Gary Vaynerchuk was told to stop cursing and dress formally to be taken seriously. He refused, and eventually, the business world's norms shifted to accept his style. This shows that if your substance and skill are strong enough, you shouldn't compromise your authentic self to fit in. Be so good the world adapts to you.
An immigrant's background or accent, initially seen as a hindrance, can become a unique differentiator. In a uniform field like private equity, being memorable is a significant advantage for building relationships and standing out from the crowd.
Claudia Cardinale's husky voice, initially considered "unpleasant" and dubbed over in her early films, ultimately became a key part of her unique identity. This demonstrates how unconventional attributes, often rooted in personal history, can become powerful differentiators that define an artist's authentic brand.
From a young age, we learn to suppress authentic behaviors to gain acceptance from caregivers, a subconscious survival mechanism. This creates a lifelong pattern of choosing acceptance over authenticity, which must be consciously unlearned in adulthood to reconnect with our true selves.
An executive who moved from Chicago to Tokyo felt like an imposter and considered changing his leadership style. The best advice he received was the opposite: lean in *more* to who you are. Authenticity is a universal language that transcends cultural and professional barriers.
Tabitha Brown found the overt racism of the South easier to handle than the covert prejudice in Los Angeles. In North Carolina, you knew where you stood. In Hollywood, bias is hidden behind fake pleasantries, making it much harder to identify true allies and navigate professional relationships effectively.
Early in his career, Gary Vaynerchuk was told his casual dress and cursing would hold him back. By refusing to change, he built an authentic brand. Over time, professional culture shifted to meet him, proving authenticity is a winning long-term strategy.
True belonging requires you to be who you are. In contrast, fitting in involves assessing a group and changing your identity to be accepted, an unsustainable act of self-betrayal.
While AI can replicate content and strategy, it cannot replicate your unique voice, story, and perspective. The parts of yourself you're trained to hide—vulnerability, imperfection, emotion—are what make you magnetic and build lasting connections with an audience.
