As power users interact with multiple AI models, they face a new challenge: context fragmentation. Important conversations and strategic plans become scattered and forgotten across platforms like ChatGPT and Gemini, highlighting a growing need for a unified system to manage and track disparate AI interactions.
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Generative AI's most immediate impact for product managers isn't just writing user stories. It's consolidating disparate information sources into a single interface, freeing up the cognitive load wasted on context switching and allowing for deeper strategic thinking.
Structure AI context into three layers: a short global file for universal preferences, project-specific files for domain rules, and an indexed library of modular context files (e.g., business details) that the AI only loads when relevant, preventing context window bloat.
Modern AI models are powerful but lack context about an individual's specific work, which is fragmented across apps like Slack, Google Docs, and Salesforce. Dropbox Dash aims to solve this by acting as a universal context layer and search engine, connecting AI to all of a user's information to answer specific, personal work-related questions.
When building Spiral, a single large language model trying to both interview the user and write content failed due to "context rot." The solution was a multi-agent system where an "interviewer" agent hands off the full context to a separate "writer" agent, improving performance and reliability.
AI models fail in business applications because they lack the specific context of an organization's operations. Siloed data from sales, marketing, and service leads to disconnected and irrelevant AI-driven actions, making agents seem ineffective despite their power. Unified data provides the necessary 'corporate intelligence'.
MCP acts as a universal translator, allowing different AI models and platforms to share context and data. This prevents "AI amnesia" where customer interactions start from scratch, creating a continuous, intelligent experience by giving AI a persistent, shared memory.
The primary challenge for large organizations is not just AI making mistakes, but the uncontrolled fragmentation of its use. With employees using different LLMs across various departments, maintaining a single source of truth for brand and governance becomes nearly impossible without a centralized control system.
Most users re-explain their role and situation in every new AI conversation. A more advanced approach is to build a dedicated professional context document and a system for capturing prompts and notes. This turns AI from a stateless tool into a stateful partner that understands your specific needs.
AI tools compound in value as they learn your context. Spreading usage across many platforms creates shallow data profiles everywhere and deep ones nowhere. This limits the quality and personalization of the AI's output, yielding generic results.
The true power of AI in a professional context comes from building a long-term history within one platform. By consistently using and correcting a single tool like ChatGPT or Claude, you train it on your specific needs and business, creating a compounding effect where its outputs become progressively more personalized and useful.
