Alternating between solving hard, practical problems and engaging in "unrelentingly creative" playful projects creates a beneficial feedback loop. This "zigzagging" allows you to question core assumptions in your serious work and apply creative insights gained from taking the constraints off.
To rediscover the curiosity needed for work, practice it in low-stakes daily life. Take a different route to work, order a coffee you'd never choose, or read a different genre of book. Consciously observing how these novel experiences feel primes your brain to question assumptions and see new possibilities in your professional environment.
A study of artists found the most creative ones didn't block off more time to think. Instead, they practiced 'reflection in action'—constantly mixing drawing with rethinking the problem. Reframing is not a separate, time-consuming first step, but a continuous habit integrated into the workflow in short intervals.
Breakthroughs often occur in routine environments like the shower or during a walk. These activities promote what psychologists call "divergent thinking," where the relaxed mind makes novel connections. This scientific process can be intentionally triggered to solve complex problems and foster creativity.
Constant productivity keeps the brain in a high-frequency "beta" state, which stifles creativity. To solve complex problems, you must intentionally shift to a slower "alpha" state by disconnecting. This is achieved through simple, non-distracting activities like walking in nature without your phone.
To maintain a high creative output, Savannah Bananas founder Jesse Cole writes 10 new ideas every day. Crucially, he often focuses these sessions on a specific "idea bucket" or theme, such as developing characters for a new team. This transforms creativity from a sporadic event into a consistent, directed practice.
Unlike administrative tasks, creative work can't be 'white-knuckled' through brute force. It requires a receptive state of mind, best cultivated by changing your environment, ensuring you're well-rested, and allowing for unstructured time away from stressful tasks.
The most crucial part of creativity is letting ideas "simmer" in the unconscious. After gathering information, step away from the problem completely. Engage in unrelated activities. This allows your mind to make novel connections you can't force through active thought.
Effective creation is not a linear process but a continuous cycle. Start with chaotic ideas, apply strategic constraints to create a tangible asset, and then use the feedback and new questions from your audience—the 'new chaos'—to fuel the next iteration or creation.
Play is not just for children or sports; it's a critical adult activity for exploring 'if-then' scenarios in a safe environment. This process of low-stakes contingency testing expands our mental catalog of potential outcomes, directly improving creativity and adaptability in high-stakes situations.
To foster creativity and avoid burnout, PMs should treat side projects as fun, interest-driven learning opportunities, not another set of goals. By following curiosity without pressure for immediate ROI, they create space for serendipitous insights that benefit their careers in the long run. The dots connect later.