Over the past two decades, equity analysis has evolved beyond simply valuing a company's physical or financial assets. The modern approach focuses on identifying "alpha" factors—trading baskets of stocks grouped by shared characteristics like strong balance sheets or non-US revenue exposure.
As platforms like AlphaSense automate the grunt work of research, the advantage is no longer in finding information. The new "alpha" for investors comes from asking better, more creative questions, identifying cross-industry trends, and being more adept at prompting the AI to uncover non-obvious connections.
Historically, private equity was pursued for its potential outperformance (alpha). Today, with shrinking public markets, its main value is providing diversification and access to a growing universe of private companies that are no longer available on public exchanges. This makes it a core portfolio completion tool.
The Outsourced CIO (OCIO) model has evolved through three phases. After a governance-focused start (Phase 1) and a period where simple beta portfolios thrived (Phase 2), the current environment of lower expected returns and higher inflation (Phase 3) demands a true "alpha engine." Execution quality and customization are now the key differentiators.
The market capitalization of the world's largest companies is overwhelmingly derived from non-physical assets like brand, intellectual property, and customer goodwill. Selling all of Coca-Cola's factories would yield far less value than retaining ownership of the name alone, proving that intangible meaning is the primary driver of modern enterprise value.
Traditional valuation metrics ignore the most critical drivers of success: leadership, brand, and culture. These unquantifiable assets are not on the balance sheet, causing the best companies to appear perpetually overvalued to conventional analysts. This perceived mispricing creates the investment opportunity.
Intangibles can be systematically analyzed by categorizing them into four key pillars: intellectual property, brand equity, human capital, and network effects. This framework helps investors move beyond traditional accounting metrics to assess a company's true value.
Market efficiency increases with company size and liquidity. Therefore, the excess returns (alpha) from investment factors like value are significantly larger in the inefficient micro-cap space. For large-caps, the market is so efficient that factor premiums are minimal, making low-cost indexing a superior strategy.
Standard valuation models based on financial outputs (earnings, cash flow) are flawed because they ignore the most critical inputs: the CEO's value, brand strength, and company culture. These unquantifiable factors are the true drivers of long-term outperformance for companies like Apple.
The era of constant central bank intervention has rendered traditional value investing irrelevant. Market movements are now dictated by liquidity and stimulus flows, not by fundamental analysis of a company's intrinsic value. Investors must now track the 'liquidity impulse' to succeed.
Assets like launch capabilities, energy access, or media influence may not generate strong cash flows but provide immense strategic leverage. In an era of competing power blocs, controlling these strategic assets is becoming more valuable than traditional financial metrics suggest, a shift that markets struggle to price.