Many popular wellness practices are rebranded versions of traditionally harmful eating behaviors. For example, 'intermittent fasting' is what used to be called skipping meals or starving, and a 'cheat day' is simply a binge. This reframing normalizes disordered eating patterns under the guise of health.
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Calorie restriction alone is unsustainable because high-carb meals spike insulin, which sequesters energy from the blood into storage cells. The brain, which lacks storage capacity, perceives this drop in available energy as a crisis and triggers intense, overriding hunger, even if body fat is abundant.
To encourage better choices, emphasize immediate, tangible rewards over long-term, abstract goals. A Stanford study found diners chose more vegetables when labeled with delicious descriptions ("sizzling Szechuan green beans") versus health-focused ones ("nutritious green beans"). This works with the brain's value system, which prioritizes immediate gratification.
The cultural shift from three to six meals a day was a reaction to 1970s dietary advice. Low-fat, high-carb foods cause blood sugar crashes and frequent hunger, which led to the institutionalization of snacking to manage these new hunger pangs.
Humans have an 'additive bias,' preferring to add new things (like supplements or fads) rather than subtract harmful ones. For wellness, the most impactful and easiest changes involve avoiding obvious, high-impact risks before chasing marginal gains from the latest trends.
In competitive tech culture, professionals use weight-loss peptides not just for aesthetics but to suppress 'food noise'—the mental distraction of hunger. This allows them to skip meals and maintain focus for extended periods, treating the drugs as productivity enhancers.
The wellness industry markets well-being as a product or lifestyle to be purchased. Author Christine Platt argues true wellness is relational—defined by how your life feels and how you connect with yourself physically, mentally, emotionally, socially, and spiritually, rather than by external appearances or purchases.
TikTok's new 'wellness' features, which reward users for managing screen time, are a form of corporate misdirection. By gamifying self-control, the platform shifts the blame for addiction from its intentionally engaging algorithm to the user's lack of willpower, a tactic compared to giving someone cocaine and then a badge for not using it.
Melissa Wood Tepperberg replaced other addictions with an obsessive, two-hour-a-day workout regimen. This high-stress approach, pumping her body with cortisol, was counterproductive, leading to weight gain and feeling worse. This shows how seemingly healthy habits can become another form of self-punishment.
After decades of fat-shaming, the pendulum swung to celebrating obesity. This shift was co-opted and amplified by the industrial food complex and plus-size clothing brands, which stood to profit financially from a narrative that discouraged weight loss and promoted consumption.
A major pitfall of intermittent fasting is the loss of lean muscle tissue. To counteract this, it must be combined with dedicated resistance training. This combination allows for the metabolic benefits of fasting while signaling the body to retain and even build muscle, which can be tracked through strength gains.
