The primary problem for AI creators isn't convincing people to trust their product, but stopping them from trusting it too much in areas where it's not yet reliable. This "low trustworthiness, high trust" scenario is a danger zone that can lead to catastrophic failures. The strategic challenge is managing and containing trust, not just building it.

To build trust, users need Awareness (know when AI is active), Agency (have control over it), and Assurance (confidence in its outputs). This framework, from a former Google DeepMind PM, provides a clear model for designing trustworthy AI experiences by mimicking human trust signals.

To trust an agentic AI, users need to see its work, just as a manager would with a new intern. Design patterns like "stream of thought" (showing the AI reasoning) or "planning mode" (presenting an action plan before executing) make the AI's logic legible and give users a chance to intervene, building crucial trust.

The primary focus for leaders should be fostering a culture of safe, ethical, and collaborative AI use. This involves mandatory training and creating shared learning spaces, like Slack channels for prompt sharing, rather than just focusing on tool procurement.

Treating AI risk management as a final step before launch leads to failure and loss of customer trust. Instead, it must be an integrated, continuous process throughout the entire AI development pipeline, from conception to deployment and iteration, to be effective.

To navigate the high stakes of public sector AI, classify initiatives into low, medium, and high risk. Begin with 'low-hanging fruit' like automating internal backend processes that don't directly face the public. This builds momentum and internal trust before tackling high-risk, citizen-facing applications.

The most effective AI user experiences are skeuomorphic, emulating real-world human interactions. Design an AI onboarding process like you would hire a personal assistant: start with small tasks, verify their work to build trust, and then grant more autonomy and context over time.

Dr. Fei-Fei Li asserts that trust in the AI age remains a fundamentally human responsibility that operates on individual, community, and societal levels. It's not a technical feature to be coded but a social norm to be established. Entrepreneurs must build products and companies where human agency is the source of trust from day one.

In sectors like finance or healthcare, bypass initial regulatory hurdles by implementing AI on non-sensitive, public information, such as analyzing a company podcast. This builds momentum and demonstrates value while more complex, high-risk applications are vetted by legal and IT teams.