To build trust, users need Awareness (know when AI is active), Agency (have control over it), and Assurance (confidence in its outputs). This framework, from a former Google DeepMind PM, provides a clear model for designing trustworthy AI experiences by mimicking human trust signals.
The need for explicit user transparency is most critical for nondeterministic systems like LLMs, where even creators don't always know why an output was generated. Unlike a simple rules engine with predictable outcomes, AI's "black box" nature requires giving users more context to build trust.
Historically, we trusted technology for its capability—its competence and reliability to *do* a task. Generative AI forces a shift, as we now trust it to *decide* and *create*. This requires us to evaluate its character, including human-like qualities such as integrity, empathy, and humility, fundamentally changing how we design and interact with tech.
An AI that confidently provides wrong answers erodes user trust more than one that admits uncertainty. Designing for "humility" by showing confidence indicators, citing sources, or even refusing to answer is a superior strategy for building long-term user confidence and managing hallucinations.
To trust an agentic AI, users need to see its work, just as a manager would with a new intern. Design patterns like "stream of thought" (showing the AI reasoning) or "planning mode" (presenting an action plan before executing) make the AI's logic legible and give users a chance to intervene, building crucial trust.
Implementing trust isn't a massive, year-long project. It's about developing a "muscle" for small, consistent actions like adding a badge, clarifying data retention, or citing sources. These low-cost, high-value changes can be integrated into regular product development cycles.
Unlike consumer chatbots, AlphaSense's AI is designed for verification in high-stakes environments. The UI makes it easy to see the source documents for every claim in a generated summary. This focus on traceable citations is crucial for building the user confidence required for multi-billion dollar decisions.
The most effective AI user experiences are skeuomorphic, emulating real-world human interactions. Design an AI onboarding process like you would hire a personal assistant: start with small tasks, verify their work to build trust, and then grant more autonomy and context over time.
Dr. Fei-Fei Li asserts that trust in the AI age remains a fundamentally human responsibility that operates on individual, community, and societal levels. It's not a technical feature to be coded but a social norm to be established. Entrepreneurs must build products and companies where human agency is the source of trust from day one.
Contrary to expectations, wider AI adoption isn't automatically building trust. User distrust has surged from 19% to 50% in recent years. This counterintuitive trend means that failing to proactively implement trust mechanisms is a direct path to product failure as the market matures.
Unlike many AI tools that hide the model's reasoning, Spiral displays it by default. This intentional design choice frames the AI as a "writing partner," helping users understand its perspective, spot misunderstandings, and collaborate more effectively, which builds trust in the process.