Print interviews are uniquely susceptible to manipulation because journalists can strip away crucial context like tone, humor, and clarifying statements. By selectively publishing only the most extreme lines, they can paint a subject in a negative light while maintaining plausible deniability of misquoting.

When a politician suddenly makes a previously ignored issue intensely important, they are likely employing misdirection. The goal is to control the news cycle and public attention, either to distract from a more significant action happening elsewhere or to advance a hidden agenda unrelated to the stated crisis.

A journalist asked the head of Barclays if he'd personally use his company's credit card. His honest answer—"no, of course not, they're too expensive"—became a damaging global headline, showing the danger of separating personal views from the company line.

An agency hired an actor to play a 'weird' PR person in a pitch, with a planned reveal at the end. The stunt backfired when the client genuinely liked the actor's performance and requested they be assigned to the account, highlighting how clients can value charisma over proven expertise.

The media landscape has shifted; print journalists now frequently arrive with cameras to capture video for online articles and social media. Spokespeople must be camera-ready for every media interaction, as any interview can become a video segment.

A PR professional believed his client's TV appearance was a career-ending disaster. He later realized his "fuck-up" was not in the execution, but in failing to grasp the client's brilliant long-term strategy. This highlights that what seems like a tactical failure can be a misunderstanding of a client's deeper strategic goals, offering a lesson in professional humility.

The tactic of giving bland interviews is an internally taught survival skill. Senior players like Jamie Carragher would actively coach younger teammates on exactly what not to say in press conferences to avoid creating motivational "bulletin board material" for the opposition.

The stereotype of footballers giving boring interviews is not due to a lack of personality but is a calculated media tactic. Players are trained to be non-controversial to prevent the press from twisting their words into negative headlines that could motivate opponents or upset fans.

A common journalistic trick is the "Columbo Question," a final, seemingly unrelated query designed to catch you off guard when your defenses are down. It's a tactic to elicit a candid, often damaging, quote on a separate, controversial topic.