Most managers fail at feedback by avoiding conflict. A better framework combines three elements: toughness (directly confronting the problem), kindness (offering support to improve), and clarity (defining specific actions and the potential positive outcome).

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The biggest professional and personal problems often stem from a lack of candor. Withholding honest feedback to "keep the peace" is a destructive act that enables bad behavior and builds personal resentment over time. Delivering the truth, even when difficult, is a gift that addresses problems head-on and prevents future failure.

To give difficult feedback, use the Situation-Behavior-Impact (SBI) model. Instead of making accusations, state the situation, the specific behavior, and crucially, the impact it had on you. This approach prevents triggering a defensive, fight-or-flight response in the recipient.

A three-step structure for feedback: state a neutral observation ("What"), explain its impact ("So What"), and suggest a collaborative next step ("Now What"). This focuses on the work, not the person, making the feedback more likely to be received well and acted upon.

Feedback often fails because its motivation is selfish (e.g., 'I want to be right,' 'I want to vent'). It only lands effectively when the giver's genuine intention is to help the other person become who *they* want to be. This caring mindset dictates the delivery and reception.

A leader's failure to deliver difficult feedback, even with good intentions, doesn't protect employees. It fosters entitlement in the underperformer and resentment in the leader, leading to a toxic dynamic and an inevitable, messy separation. True kindness is direct, constructive feedback.

To give corrective feedback effectively to sensitive Gen Z employees, leaders must first connect before they correct. The ALEG method provides a four-step process: Ask questions to understand their perspective, Listen intently so they feel heard, Empathize with their situation so they feel understood, and only then Guide them. This approach earns the right to lead through relationship, not authority.

In difficult conversations, leaders fail when focused on their own feelings or ego. The real work is to get to the absolute truth of the situation. This involves moving past your own reaction to understand why the person acted as they did, if the behavior is correctable, and what would truly motivate them to change.

When giving feedback, structure it in three parts. "What" is the specific observation. "So what" explains its impact on you or the situation. "Now what" provides a clear, forward-looking suggestion for change. This framework ensures feedback is understood and actionable.

To prevent defensiveness when giving critical feedback, managers should explicitly state their positive intent. Saying "I'm giving this because I care about you and your career" shifts the focus from a personal attack to a supportive act of leadership aimed at helping them grow.

Most employees avoid giving leaders negative feedback for fear of repercussions. However, a leader's ability to improve is directly tied to their willingness to accept the 'emotional hit' of criticism. The team member who provides unvarnished truth is therefore the most critical for achieving long-term goals.