Combine a stationary video on the first slide with a direct call-to-action to "hold the dots and scroll." This encourages users to rapidly scrub through a series of nearly identical photos, creating an interactive stop-motion effect that builds anticipation for a final reveal video on the last slide.

Instagram now allows you to pin your own comments on your posts. This underutilized feature is perfect for adding important follow-up information, a specific call-to-action, or creating a "Part 2" for a long caption without cluttering the original post description.

Create an interactive game for your audience by posting content and immediately archiving it. Days or weeks later, announce a "hunt" for the hidden post and then unarchive it. This encourages followers to actively scroll through your entire feed, boosting engagement and impressions on all your past content.

A common mistake that kills engagement on Instagram Reels is burying the call to action at the end of a long caption. Most viewers won't read that far. To get a response, place your CTA directly on the screen as text within the video itself, making it impossible to miss.

To verify if your audience is reading your content deeply, hide a specific call-to-action in the middle of an email, such as, "If you see this, reply with [word] and I'll send you something." This tactic provides a clear signal of high engagement beyond simple open rates.

Rephrase call-to-action buttons from a brand command (e.g., "Donate Now") to a user's first-person statement (e.g., "Yes, I want to help"). This simple change in perspective makes the user an active participant, significantly increasing engagement and click-through rates on emails, landing pages, and social media posts.

Design a carousel where a shape or word, filled with a static texture matching the background, moves slightly on each slide. The object is only discernible when a user rapidly scrubs through the slides. This gamifies discovery and can be paired with a DM automation keyword to drive leads or sales.

The ability to pin your own comment on Instagram posts and Reels allows marketers to create a persistent, de facto second caption. This is ideal for adding calls-to-action (CTAs), providing timely updates to evergreen content, or answering frequently asked questions without cluttering the original post description.

Conventional marketing funnels place the main call-to-action (e.g., 'Buy Now') at the very end. A more effective strategy is to use smaller, engagement-focused CTAs like 'Save This' or 'Read This' at the beginning of the user journey. This gets more people engaged early, increasing the likelihood they will reach the final conversion step.