Firms like Bending Spoons provide a viable exit for venture-backed businesses that have product-market fit but stalled growth. Their playbook involves aggressive cost-cutting, implementing AI for efficiency, and running the asset for profitability, creating a new "acquirer of choice" category.

Unlike PE firms that buy to sell within 5 years, Bending Spoons holds assets forever. They conduct deep operational transformations, rebuilding technology and integrating businesses onto a shared platform. This tight integration makes a future sale structurally difficult.

Bending Spoons' M&A strategy came from realizing that creating a startup from scratch (zero-to-one) is heavily luck-dependent. In contrast, scaling an existing business (one-to-N) relies on functional skills like engineering and marketing that can be systematically mastered and applied across acquisitions.

Venture capital syndicates are often misaligned or culturally unable to make the ruthless cuts and price hikes needed to turn a stalled growth company into a cash-flow machine. Bending Spoons acquires these assets cheaply, does the "dirty work" VCs won't, and profits from the efficiency gains.

In a tough market, companies like Bending Spoons fill a critical ecosystem role. While not the glorious exit founders dream of, they offer a viable path to liquidity for employees and investors in struggling VC-backed companies. They function as a safety net, ensuring preference stacks get paid and capital is recycled.

Unlike PE firms that flip companies, Bending Spoons acquires digital businesses to own permanently. Their model focuses on deep operational overhauls—rebuilding software, redesigning UI, and restructuring organizations—rather than making shallow management changes, creating long-term value through operational excellence.

Post-acquisition, Bending Spoons intentionally creates smaller, high-talent-density teams. This "startup mode" eliminates bureaucracy and increases ownership, proving that a small, elite team can achieve more than a larger one. They argue the correlation between team size and quality is "mild at best."

Bending Spoons' model is to acquire mismanaged but valuable internet assets cheaply. They then operate them for cash flow by consolidating functions, slashing costs like customer service, and milking enterprise contracts, much like a traditional PE firm.

Counterintuitively, making a business hyper-efficient before a sale is not always optimal. Roughly half of buyers prefer acquiring companies with identifiable inefficiencies because improving them is a key part of their own value-creation thesis and justification for the acquisition.