Firms like Bending Spoons provide a viable exit for venture-backed businesses that have product-market fit but stalled growth. Their playbook involves aggressive cost-cutting, implementing AI for efficiency, and running the asset for profitability, creating a new "acquirer of choice" category.

Contrary to popular belief, the primary buyers for mid-market B2B SaaS are not competitors (strategics) but private equity firms. They acquire companies as platforms or as "tuck-ins" to their existing portfolio companies, making them the most dominant force in this M&A landscape.

The reported Anthropic-Blackstone JV signals a larger private equity strategy. PE firms aren't just using AI for cost-cutting within portfolio companies; they're leveraging it as a tool to identify and consolidate struggling SaaS businesses, capitalizing on the "SaaSpocalypse" to buy distressed assets.

In a tough market, companies like Bending Spoons fill a critical ecosystem role. While not the glorious exit founders dream of, they offer a viable path to liquidity for employees and investors in struggling VC-backed companies. They function as a safety net, ensuring preference stacks get paid and capital is recycled.

Bending Spoons operates as a tech-focused version of Berkshire Hathaway, acquiring digital businesses like Evernote and AOL with the intent to hold and operate them forever. They use a large, in-house team of technical and product experts to radically transform these assets, funding new acquisitions from their balance sheet rather than operating as a traditional private equity fund that buys to flip.

Airtable, once valued at $11.7B, was acquired by Bending Spoons for an enterprise value of $1.285B. This outcome, where late-stage investors barely recoup capital and common stock holders get little, highlights the harsh reality of the SaaS market correction for even well-funded unicorns.

Unlike PE firms that flip companies, Bending Spoons acquires digital businesses to own permanently. Their model focuses on deep operational overhauls—rebuilding software, redesigning UI, and restructuring organizations—rather than making shallow management changes, creating long-term value through operational excellence.

Italian firm Bending Spoons is successfully acquiring beloved but struggling internet brands like Evernote and Vimeo. By cutting costs, raising prices, and consolidating back-end operations, they create a profitable portfolio of SaaS companies with strong recurring revenue, proving a value-investing model works for tech.

Palo Alto Networks CEO Nikesh Arora suggests private equity firms didn't bid on Airtable because they're overloaded with their own underperforming SaaS assets. They'd rather be sellers to consolidators like Bending Spoons than buyers of another complex restructuring project.