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Despite tax cuts, total real after-tax income for Americans has shown zero growth year-over-year as of March. This stagnation in aggregate purchasing power, combined with a low savings rate, signals significant vulnerability for consumer spending, the economy's primary engine.
While Gross Domestic Product (GDP) measures economic output via spending, Gross Domestic Income (GDI) measures it via income. The significant gap between the two in Q3 suggests the economy's underlying strength is weaker than the headline number indicates, as an average of the two is often more accurate.
Consumer spending resilience is not broad-based. It's largely driven by the top 10% of income earners (making over $275k), who now account for almost 50% of total spending. This is the only cohort whose spending has outpaced inflation since the pandemic, making the wider economy highly sensitive to their behavior.
The resilience of consumer spending, despite weak employment growth, is driven by affluent consumers liquidating assets or drawing down cash. This balance sheet-driven consumption explains why traditional income-based models (like savings rates) are failing to predict a slowdown.
Despite headline economic growth, the bottom 80% of U.S. households have seen their spending power stagnate since before the pandemic. Their spending has grown at exactly the rate of inflation, meaning their real consumption hasn't increased. This data explains the widespread public dissatisfaction with the economy.
Despite a still-growing labor market, real wage growth has slowed to "stall speed." This lagged effect on middle and lower-income households is the primary driver for the projected 2-percentage-point drop in real consumption growth for Q4 and Q1.
While AI drove 2025 CapEx, a broader business investment recovery depends on a cyclical upswing in demand. This requires consumer spending to broaden beyond the wealthy, directly linking corporate investment growth to the improved financial health and real income growth of low- and middle-income households.
Real consumer spending is up only 1% year-to-date (non-annualized), which annualizes to a weak 1.5%. This is a significant slowdown from the typical 2-2.5% growth in previous years, indicating that consumers are substantially pulling back their expenditures.
While headline GDP figures seem positive, the US economy shows signs of weakness. Growth is driven by high-income households drawing down savings, while the job market is stagnant outside of the healthcare sector. This creates a "K-shaped" dynamic where macro numbers obscure underlying fragility.
The personal saving rate has dropped dramatically to 3.5%, fueled by the stock market wealth effect. This is historically low and below equilibrium, suggesting that consumers cannot continue to fuel economic growth by saving less and the current spending pace is unsustainable.
While headline forecasts predict a 3.5% rise in holiday sales, this is nearly entirely offset by inflation, which is running close to 3%. In real terms, consumer spending will be flat at best, meaning the average family's standard of living is declining this holiday season.