The economy's apparent strength is misleadingly concentrated. Growth hinges on AI-related capital expenditures and spending by the top 20% of households. This narrow base makes the economy fragile and vulnerable to a single shock in these specific areas, as there is little diversity to absorb a downturn.
The US economy is not uniform. Mastercard's real-time data reveals a persistent trend of the Southeast, particularly North and South Carolina, significantly outperforming the national average in consumer spending. In contrast, parts of the Midwest and Northeast are showing relative softness, highlighting critical regional economic divergence.
E-commerce and online platforms are more than just a sales channel; they are a primary reason for consumer resilience. Digital tools provide consumers with greater spending flexibility and enhanced price discovery capabilities. This allows them to better manage their budgets and tolerate inflationary pressures by finding the best value, thus sustaining spending.
Companies are avoiding layoffs but have exhausted all other cost-cutting measures: slowing hiring to near-zero, cutting hours, and reducing temp staff. This "firewall" against recession is the only thing holding up the labor market, but it leaves businesses with no other levers to pull if demand weakens further.
Consumers increasingly frame health-related purchases like fitness trackers and AI health software as investments, not discretionary spending. Mastercard data shows this category growing at ~30% year-over-year, suggesting consumers are less price-sensitive and prioritizing longevity, making it a resilient and high-growth retail segment.
Consumer spending resilience is not broad-based. It's largely driven by the top 10% of income earners (making over $275k), who now account for almost 50% of total spending. This is the only cohort whose spending has outpaced inflation since the pandemic, making the wider economy highly sensitive to their behavior.
Mastercard's Chief Economist argues the labor market is in balance, not collapsing. A slowdown from 175k to ~70k jobs/month is a necessary correction from an unsustainable, post-pandemic surge. With both labor demand (hiring) and supply decreasing, key metrics like the unemployment rate remain stable, indicating equilibrium rather than decline.