Top retailers report stable holiday sales, but this masks a weaker overall market with a negative trend. These giants are not thriving due to a strong consumer, but by capturing significant market share from smaller competitors in a contracting environment.
While high-income spending remains stable, the next wave of consumption growth will stem from a recovery in the middle-income segment. This rebound will be driven by stabilizing factors like reduced policy uncertainty and neutral monetary policy, not a major labor market acceleration.
The Federal Reserve's anticipated rate cuts are not a signal of an aggressive easing cycle but a move towards a neutral policy stance. The primary impact will be modest relief in interest-sensitive areas like housing, rather than sparking a broad consumer spending surge.
Despite a still-growing labor market, real wage growth has slowed to "stall speed." This lagged effect on middle and lower-income households is the primary driver for the projected 2-percentage-point drop in real consumption growth for Q4 and Q1.