Effective leaders operate in a "square wave" pattern. They spend time on high-level strategy, then dive vertically into the granular details of a key problem, solve it alongside the team, and then return to the big picture. This is "founder mode."
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Contrary to conventional wisdom about delegation, the best management style for a small business founder is to be "all over fucking everything all the time." This means maintaining granular involvement in every aspect of the company—from client happiness to legal spending—to relentlessly drive daily improvements and maintain operational control.
The most effective operators, dubbed 'dolphins,' can fluidly move between altitudes: operating strategically at 10,000 feet with founders, managing at 5,000 feet, and executing tactically in the weeds at 1,000 feet. This ability to oscillate is a key trait to hire for, especially in advisory or early-stage leadership roles.
Leaders often feel pressured to act, creating 'motion' simply to feel productive. True 'momentum,' however, is built by first stepping back to identify the *right* first step. This ensures energy is directed towards focused progress on core challenges, not just scattered activity.
Figma CEO Dylan Field applies a design process to leadership. For critical decisions, he intentionally explores multiple paths and their connections (divergence) before committing to one (convergence). He notes the key leadership skill is learning when to converge slowly for strategy versus quickly for execution.
Contrary to the popular advice to 'hire great people and get out of their way,' a CEO's job is to identify the three most critical company initiatives. They must then dive deep into the weeds to guarantee their success, as only the CEO has the unique context and authority to unblock them.
Effective long-term leadership isn't static; it's an 'accordion' that flexes between deep involvement and granting autonomy. This adaptive approach is key for different company seasons, knowing when to lean into details and when to empower the team to make 'foot fault' mistakes and learn.
In fast-growing, chaotic companies, leaders often feel pressured to have all the answers. This is a trap. Your real job is not to know everything, but to be skilled at finding answers by bringing the right people together. Saying 'I don't know, let's figure it out' is a sign of strength, not weakness.
What's often negatively labeled as micromanagement is a crucial skill for early founders. When there is no team to delegate to, you must do everything and be obsessed with the details. This isn't a scaling strategy, but a necessary mode of operation for starting from nothing.
Optimal product leadership structures separate the long-term, visionary role from the tactical, execution role. One person focuses on the big picture and selling the future ("the house"), while the other translates that chaos into immediate, actionable work ("fixing the walls").
The most valuable professionals are neither pure visionaries nor pure executioners; they are "step builders." This means they can understand a high-level strategic vision and then map out the granular, sequential steps required to achieve it. This skill is critical for turning ambitious goals into reality.
