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  2. Building Cloudflare for the Next 50 Years | Co-founder Cloudfare Michelle Zatlyn
Building Cloudflare for the Next 50 Years | Co-founder Cloudfare Michelle Zatlyn

Building Cloudflare for the Next 50 Years | Co-founder Cloudfare Michelle Zatlyn

Grit · Dec 1, 2025

Cloudflare's Michelle Zatlin on building a 50-year company, navigating AI's disruption, the power of long-term perspective, and founder lessons.

Leaders' Biggest Test Isn't Crisis, But Preventing Success From Warping Their Reality

The real danger for leaders comes during great success, when it is easy to become detached from reality. Avoiding the bubble created by executive perks requires a conscious effort to stay grounded, as this is when judgment is most at risk.

Building Cloudflare for the Next 50 Years | Co-founder Cloudfare Michelle Zatlyn thumbnail

Building Cloudflare for the Next 50 Years | Co-founder Cloudfare Michelle Zatlyn

Grit·3 months ago

Founders Must Evolve From Praising Cool Tech to Building a Great Business Model

Technically-minded founders often believe superior technology is the ultimate measure of success. The critical metamorphosis is realizing the market only rewards a great business model, measured by revenue and margins, not technical elegance. Appreciating go-to-market is essential.

Building Cloudflare for the Next 50 Years | Co-founder Cloudfare Michelle Zatlyn thumbnail

Building Cloudflare for the Next 50 Years | Co-founder Cloudfare Michelle Zatlyn

Grit·3 months ago

Founders Must Intervene in Decisions Because They Outlast the Executives Who Make Them

Founders remain long after hired executives depart, inheriting the outcomes of past choices. This long-term ownership is a powerful justification for founders to stay deeply involved in key decisions, trusting their unique context over an expert's resume.

Building Cloudflare for the Next 50 Years | Co-founder Cloudfare Michelle Zatlyn thumbnail

Building Cloudflare for the Next 50 Years | Co-founder Cloudfare Michelle Zatlyn

Grit·3 months ago

AI Search Models Threaten Content Creators by Eliminating Clicks to Original Sources

AI services crawl web content but present answers directly, breaking the traditional model where creators earn revenue from traffic. Without compensation, the incentive to produce quality content diminishes, putting the web's business model at risk.

Building Cloudflare for the Next 50 Years | Co-founder Cloudfare Michelle Zatlyn thumbnail

Building Cloudflare for the Next 50 Years | Co-founder Cloudfare Michelle Zatlyn

Grit·3 months ago

Tech Booms Create a Major Market Gap for First-Generation Wealth Management

The tech industry creates first-generation wealth at an unprecedented rate, yet there's a lack of services to help these individuals navigate its complexities. Unlike inherited wealth, they lack pre-built support structures, creating a significant business opportunity to serve this group.

Building Cloudflare for the Next 50 Years | Co-founder Cloudfare Michelle Zatlyn thumbnail

Building Cloudflare for the Next 50 Years | Co-founder Cloudfare Michelle Zatlyn

Grit·3 months ago

Great Leaders Operate Like an Accordion, Alternating Detail-Focus and Delegation

Effective long-term leadership isn't static; it's an 'accordion' that flexes between deep involvement and granting autonomy. This adaptive approach is key for different company seasons, knowing when to lean into details and when to empower the team to make 'foot fault' mistakes and learn.

Building Cloudflare for the Next 50 Years | Co-founder Cloudfare Michelle Zatlyn thumbnail

Building Cloudflare for the Next 50 Years | Co-founder Cloudfare Michelle Zatlyn

Grit·3 months ago

Cloudflare's Co-Founder: 15 Years of Work Is Energizing, Not Draining

Michelle Zatlin finds her 15-year tenure doesn't feel 'hard' because she loves her job, feels lucky, and believes Cloudflare is just getting started. This long-term passion for the 'awesome adventure' overrides the daily difficulties and the allure of other opportunities.

Building Cloudflare for the Next 50 Years | Co-founder Cloudfare Michelle Zatlyn thumbnail

Building Cloudflare for the Next 50 Years | Co-founder Cloudfare Michelle Zatlyn

Grit·3 months ago

Treat Top Talent Departures for CEO Roles as a Flattering Sign of Quality

When a key leader left Cloudflare for a CEO job, Michelle Zatlin reframed the frustration. She views it as a positive signal that other public companies recruit from their team for top jobs. This perspective validates the company's talent caliber and helps manage the pain of recruiting again.

Building Cloudflare for the Next 50 Years | Co-founder Cloudfare Michelle Zatlyn thumbnail

Building Cloudflare for the Next 50 Years | Co-founder Cloudfare Michelle Zatlyn

Grit·3 months ago