Instead of relying on generic databases, the most effective way to find relevant B2B influencers is to go to the source. Ask your existing customers which newsletters they read, podcasts they listen to, and experts they follow to build a highly targeted list of potential partners.

When a potential follower lands on your profile, they make a split-second decision. 'Thin content'—like memes, one-line insights, or simple tips—acts as a low-friction entry point. It's easily consumed, quickly communicates your brand's personality, and reduces the barrier to hitting 'follow'.

Your social media followers and email contacts represent a vast, untapped network. AI tools can analyze this data, enrich it with public information, and scan for context to identify high-value individuals—like investors or media—who are already in your orbit but whom you are unaware of.

A new feature allows admins to switch a private group to public while protecting past members' privacy. This is a powerful tactic for brands with established, content-rich private groups. They can now make this valuable content discoverable in the main feed for non-members, transforming a community asset into a public-facing content engine.

The list of people who recently viewed your profile is a source of pre-qualified leads. Initiate contact with a personalized connection request based on a non-sales commonality (e.g., location). If they accept, follow up by offering value, not a sales pitch.

Instead of guessing who your ideal customers are, use social listening tools to track who engages with your competitors' content on platforms like LinkedIn. This creates a pre-qualified list of warm leads already interested in your niche, enabling highly relevant outreach.

Social media algorithms value time spent more than passive engagement like "likes." To increase your visibility with target prospects, engage in back-and-forth conversations in their direct messages. This signals to the algorithm that your relationship is important, making it more likely your content will appear in their feed.

Your most valuable future introduction may already be a follower on Instagram or LinkedIn. Use AI to analyze your existing network for hidden relationships with key targets (e.g., investors, partners), instead of only focusing on acquiring new connections.

When you run out of industry-specific ideas, post about personal interests. A video about bowling might go viral, attracting a broad audience. A potential customer within that audience will then discover your professional services through your profile, creating an unexpected lead.