Contrary to popular belief, launching a private community (like a Slack or Circle group) is often a mistake. Without dedicated management and clear value, they quickly devolve into spam and noise, ultimately failing. It's a high-effort initiative that is not suitable for most businesses.

The feature allowing creators to switch a public livestream to members-only has a hidden benefit: evergreen conversions. Viewers who watch the public replay later can be enticed by the exclusive content they missed, creating a powerful incentive for them to join the membership long after the live event has ended.

Facebook's new feature highlights shared interests among friends. Marketers can leverage this by adding industry-specific hobbies and topics to their own profiles. This will proactively surface existing connections who share those professional interests, creating a subtle, organic channel for networking and lead generation.

Facebook search results are shifting from a text list to an "immersive grid layout." This change transforms search into a visual discovery engine, meaning text-only posts will lose visibility. Marketers must now prioritize visually compelling content to rank in Facebook search, treating it more like Pinterest or Instagram Explore.

Create an interactive game for your audience by posting content and immediately archiving it. Days or weeks later, announce a "hunt" for the hidden post and then unarchive it. This encourages followers to actively scroll through your entire feed, boosting engagement and impressions on all your past content.

According to LinkedIn, personal profiles get significantly more reach than company pages. Businesses should shift focus from solely posting on their brand page to empowering and encouraging employees to build their personal brands and share content, amplifying overall visibility.

YouTube's Community Tab now allows subscriber posts, but getting initial engagement is difficult. The new direct linking feature lets creators drive traffic from external platforms like email or social media to specific posts, effectively kickstarting conversation and overcoming audience inertia.

LinkedIn's updated analytics now include metrics on how many times a post is privately shared via direct message. This allows marketers to measure the impact of 'dark social' and understand the resonance of content that inspires private recommendations over public engagement.

The team migrated their community from Facebook to a private forum on their own app after noticing a disturbing trend: members discussing sensitive health topics in the group were subsequently being targeted with predatory ads. This move prioritized user safety and privacy over the convenience of a third-party platform.