When selling cross-culturally, it's better to admit you're not an expert. Do your research, but also state that you understand you don't live in their world and what you've learned may not be perfectly accurate. This humility builds more trust than pretending to be a cultural insider, which can backfire.

When entering a new domain, don't feign expertise. Build trust faster by openly admitting "I don't know" and explicitly leaning on stakeholders for their subject matter knowledge. This positions you as a partner who values their expertise, rather than an outsider imposing solutions.

For centuries, the violent and mysterious nature of the uncontacted Mashko-Piro tribe inadvertently protected a vast river basin in the Amazon. Their hostility toward outsiders created a natural barrier against loggers and developers, preserving the area as one of the wildest places on Earth.

Distinguish between everyday impulses (often unreliable) and true intuition, which becomes a powerful survival guide during genuine crises. Our hardwired survival mechanisms provide clarity when stakes are highest, a state difficult to replicate in non-crisis situations.

People watched the movie 'Contagion' during the pandemic rather than reading scientific papers because the human brain is wired to learn through first-person stories, not lists of facts. Narratives provide a simulated, experiential perspective that taps into ancient brain mechanisms, making the information more memorable, understandable, and emotionally resonant.

A stingray wound treated with a traditional Amazonian poultice of medicinal barks led to a two-day recovery. In contrast, a similar injury treated with Western medicine resulted in permanent nerve damage and a two-month recovery, showcasing the efficacy of indigenous knowledge.

During a tense first-contact encounter, the men of an uncontacted tribe engaged in a prolonged, distracting negotiation at the riverbank. This was a deliberate tactic to provide cover for the tribe's women, who simultaneously raided the nearby community's farm for food, demonstrating sophisticated coordinated strategy.

Uncontacted Amazonian tribes use sophisticated deception tactics, mimicking the calls of monkeys and birds to communicate with each other while surrounding prey, including humans. This allows them to coordinate attacks without alerting their target, turning the natural sounds of the jungle into a covert communication network.

If a highly successful person repeatedly makes decisions that seem crazy but consistently work, don't dismiss them. Instead, assume their model of reality is superior to yours in a key way. Your goal should be to infer what knowledge they possess that you don't.