A generic button like "Submit" is a wasted opportunity. The call-to-action is your last chance to persuade the user. Treat its copy as a critical sales variable and A/B test compelling, action-oriented phrases like "Yes, I'm in" to maximize conversions.

Contrary to the belief that messaging should be universally simple, Hexagon discovered that using specific, technology-oriented terms led to higher user engagement, dwell time, and click-through rates. This suggests users prefer concrete language over vague, high-level concepts, even if not every term is relevant to them.

Before implementing a chatbot or complex tech to drive user action, first analyze the user flow. A simple change, like reordering a dashboard to present a single, clear next step instead of five options, can dramatically increase conversion with minimal engineering effort.

Explicitly telling users what action to take in marketing copy taps into their subconscious willingness to follow instructions. Simple commands like 'open this,' 'save this post,' or 'screenshot this' prompt users to act, leading to measurable lifts in metrics like email opens and post saves on platforms like LinkedIn.

A subtle but powerful formatting trick in emails and landing pages is to hyperlink an entire sentence or phrase, not just one or two words like "click here." This creates a larger, more obvious clickable target for the user, improving the experience and likely increasing clicks.

Rephrase call-to-action buttons from a brand command (e.g., "Donate Now") to a user's first-person statement (e.g., "Yes, I want to help"). This simple change in perspective makes the user an active participant, significantly increasing engagement and click-through rates on emails, landing pages, and social media posts.

The text on the final submission button is a critical, often-overlooked variable. Generic words like "Submit" are weak. A/B test active, benefit-oriented phrases like "Yes, I'm In" or "Send It My Way" to properly close the deal.

YouTube's ad-boosting "Promote" feature now includes varied calls-to-action like "Book Now" and "Get Quote." Aligning button text with specific user intent reduces friction and clarifies the next step for viewers, likely improving conversion rates for marketers driving traffic off-platform.

Counterintuitively, a horizontal message like "all-in-one editor" can work if you acquire users through targeted entry points. Create specific landing pages for each job-to-be-done (e.g., "transcribe audio"). Users arrive with a clear task, solve it, and then explore the broader platform.