Suno's rapid revenue growth isn't just from original compositions. A key driver is users applying new styles (e.g., 1960s jazz) to popular songs (e.g., DMX), creating highly shareable content. This mirrors the viral "Studio Ghibli" AI art trend.
Despite public industry skepticism, AI music tools are becoming indispensable creative co-pilots for professional songwriters and producers. The CEO of Suno reveals that while many pros use the platform extensively for ideation, they are reluctant to admit it publicly.
To handle royalties for AI-generated music, platforms can analyze the final audio file to algorithmically determine the likely prompt (e.g., "Taylor Swift singing a Gunna song"). This allows for fair royalty splits between the referenced artists, creating a viable monetization path.
Drawing from Chris Dixon's thesis, the initial success of AI tools like Suno is based on their utility for creation (the "tool"). Their long-term viability hinges on transitioning users into a sticky consumption or social network, much like Instagram did with photo filters.
The success of "Breaking Rust," an AI-generated artist, on a Billboard chart suggests market acceptance of non-human creativity. This indicates that for many listeners, enjoyment is decoupled from the creator's identity, challenging traditional notions of artistry and revealing that audiences may not care about a song's origin as long as they like it.
Historically, the value of content IP like scripts and music declined sharply 30-60 days after release. AI tools can now "reimagine" these dormant libraries quickly and cost-effectively, creating new derivative works. This presents a massive, previously untapped opportunity to unlock new revenue streams from back catalogs.
Many users of generative AI tools like Suno and Midjourney are creating content for their own enjoyment, not for professional use. This reveals a 'creation as entertainment' consumer behavior, distinct from the traditional focus on productivity or job displacement.
The primary value of AI music generators is the entertainment of creation and style transfer, not passive listening. This positions them as competitors to creative software like GarageBand or games like Fortnite, rather than to streaming platforms like Spotify.
AI music's primary value isn't just as a professional tool. Suno's CEO explains its success comes from attracting users with a novel party trick (e.g., a funny one-off song) and then retaining them through the unexpectedly joyful and engaging experience of making music.
The #1 country music song, 'Walk My Walk' by Breaking Rust, is believed to be AI-generated. Its mainstream success, with millions of streams and potential Grammy buzz, marks a critical milestone where AI is not just creating art but also achieving significant commercial success.
As platforms like OpenAI integrate music generation, they'll capture the broad, casual user base (e.g., making a funny song for a chat). This pressures specialized tools like Suno to build defensibility by catering to prosumers and enterprise clients with deeper features, similar to Midjourney's strategy against DALL-E.