Your enthusiasm as a storyteller is infectious. Like Steve Jobs marveling at his own products, showing genuine excitement guides your audience on how to react, making them more likely to connect emotionally with your message and vision.

The act of looking at someone's eyes—the part of them that does the looking—creates an unbreakable feedback loop of "I know you know I know..." This immediately establishes common knowledge, forcing a resolution to the social game being played, whether it's a threat, a challenge, or an invitation.

Perfection is not relatable, but struggle is. Admitting your true emotional state, even a negative one like being tired or grumpy, to an audience (like a jury or a meeting) makes you more authentic. This vulnerability builds trust and rapport far more effectively than pretending everything is perfect.

Audiences connect with genuine, imperfect people, not polished professionals. Overcome the fear of looking awkward or making mistakes, as this authenticity is what viewers seek and will ultimately lead to a stronger connection and following.

Your internal emotional state is transmitted to others, even when you try to hide it. Behavioral investigator Vanessa Van Edwards found that subtle micro-expressions induce the same feelings in others, causing them to form a negative or positive opinion about you within the first few seconds of an interaction.

Your physical energy is a key non-verbal signal of competence and reliability. Potential hires, investors, and partners subconsciously assess your energy to gauge if you can deliver on promises. Low energy can communicate untrustworthiness, causing you to lose high-caliber opportunities.

An analysis of 495 "Shark Tank" pitches revealed a key differentiator for success: hand visibility. The best pitchers immediately used hand gestures, often a wave, upon entering. Hiding hands is a primitive cue for distrust, making it difficult for an audience to feel safe and trust you.

Highly charismatic people perfectly balance two traits: warmth (can I trust you?) and competence (can I rely on you?). An imbalance is the root of most interpersonal problems. Focusing only on competence appears cold, while focusing only on warmth appears friendly but not credible.

Trust isn't built on words. It's revealed through "honest signals"—non-verbal cues and, most importantly, the pattern of reciprocal interaction. Observing how people exchange help and information can predict trust and friendship with high accuracy, as it demonstrates a relationship of mutual give-and-take.