Audiences connect with genuine, imperfect people, not polished professionals. Overcome the fear of looking awkward or making mistakes, as this authenticity is what viewers seek and will ultimately lead to a stronger connection and following.
Your personal circle signed up for a relationship, not to be your customer base. Relying on them for sales or engagement is unsustainable and emotionally draining. Focus instead on finding genuine fans and customers online.
The act of hiring help creates a psychological shift. It forces you to act like a business owner and focus on growth to justify the expense. This imposed accountability often leads to a surprising increase in revenue.
Instead of seeking a soul-fulfilling first venture, focus on a business that pays the bills. This practical approach builds skills and provides capital to pursue your true passion later, without the pressure of monetization.
The fastest path to creating high-quality work is through prolific creation, not perfectionism. Like a ceramics class graded on volume, producing more content provides the necessary practice and feedback to rapidly improve your skills.
Relying solely on social media platforms for your audience is like being an employee of those platforms. An email list is the only owned asset that gives you direct, unmediated access to your audience, making it non-negotiable for long-term viability.
Shift your problem-solving mindset from personal execution to delegation and leverage. By seeking out mentors, coaches, or employees who have already solved your problem, you can achieve your goals more efficiently and avoid common pitfalls.