Dara Khosrowshahi believes that for a CEO to receive honest, unfiltered information, they must first be radically transparent. He views this as a self-defense mechanism; if leaders sugarcoat reality, employees will do the same, starving the CEO of the hard truths needed for good decision-making.

To combat complacency, Supercell's CEO opened an all-hands meeting by showing an animated slide of their declining global ranking year-by-year. This act of transparent and painful self-critique from the top created the psychological safety and urgency needed to rally the team around a new strategy.

Studies show executives who admit to past struggles, like being rejected from multiple jobs, are trusted more by employees. This vulnerability doesn't diminish their perceived competence and can significantly increase team motivation and willingness to work for them.

Before officially starting as CEO, Nicolai Tangen interviewed 140 employees with a single prompt: 'What's on your mind?' After about 70 conversations, clear patterns emerged, revealing the three most critical priorities for the organization. This process provides an unfiltered diagnostic and builds early trust.

When presenting their rebrand strategy, Ford's CEO encouraged his team to transparently share challenges they hadn't yet solved. This demonstrated deep, critical thinking and built more confidence with the board than a perfectly polished presentation would have.

During Sonome's near-collapse, one co-founder stabilized the company internally by personally meeting with every employee to secure their commitment. This demonstrates that in a crisis, a co-founder's most vital contribution can be maintaining team trust and culture, allowing the CEO to focus externally.

A top-performing CEO adapted the board practice of an "executive session." He periodically removes himself from his own leadership meetings and asks an HR leader to gather candid feedback on his performance. This powerfully models vulnerability and a commitment to continuous improvement for the entire organization.

Snowflake's CRO survived multiple attempts by the board to replace him because he was highly coachable. He embraced a mindset of 'I don't know everything' and was willing to get 'punched in the mouth' with feedback. This openness to being told he was screwing up was essential for his evolution and tenure in the role.

To transition from founder to CEO, Unbound Merino's co-founder admitted his own uncertainty and directly asked his top executive what she needed from him to consider him a great CEO. This act of vulnerability built trust and provided a clear path for his leadership development.