The founder received harsh 360 feedback, with colleagues labeling him 'Hurricane Ben' for his disruptive behavior. Instead of being defensive, he recognized the feedback as a critical inflection point, forcing him to fundamentally change his leadership style to effectively scale with the company.

To transition from working 'in the business' to 'on the business,' Snowflake's CRO was told his hands-on, 'deal hound' approach wouldn't work at scale. The solution was to hire other capable 'drivers,' trust them to do their jobs, and hold them accountable. If a leader has to do their team's job, it's a problem with the team member.

Snowflake's CRO, Chris Degnan, kept his job through multiple growth stages where he could have been replaced. His longevity wasn't due to a pre-existing "scale" playbook, but his intense coachability and ability to "morph" and adapt his strategies based on direct feedback from the board and new leadership.

To build a culture of continuous improvement, prioritize hiring for coachability. Individuals with backgrounds in competitive athletics or music are often ideal because they have been heavily coached their whole lives. They view direct feedback not as criticism, but as an essential tool for getting better.

In fast-growing, chaotic companies, leaders often feel pressured to have all the answers. This is a trap. Your real job is not to know everything, but to be skilled at finding answers by bringing the right people together. Saying 'I don't know, let's figure it out' is a sign of strength, not weakness.

Even after reaching the C-suite of a hyper-growth company, Chris Degnan maintained the mentality that he had to re-earn his job every quarter. This mindset, driven by a fear of failure, ensured he never became complacent and constantly adapted to the scaling demands of his role, which was key to his long tenure.

Successful founders passionately defend their vision while simultaneously processing tough questions without defensiveness. This balance allows them to navigate the 'idea maze' effectively, learning and adapting as they go.

A top-performing CEO adapted the board practice of an "executive session." He periodically removes himself from his own leadership meetings and asks an HR leader to gather candid feedback on his performance. This powerfully models vulnerability and a commitment to continuous improvement for the entire organization.

Despite immense success, Snowflake's CRO Chris Degnan operates as if he has a 90-day employment contract. This self-imposed pressure, rooted in a fear of failure, ensures he never becomes complacent and continuously adapts to the company's evolving needs, a key to his long tenure.