The internet's value stems from an economy of unique human creations. AI-generated content, or "slop," replaces this with low-quality, soulless output, breaking the internet's economic engine. This trend now appears in VC pitches, with founders presenting AI-generated ideas they don't truly understand.

AI summaries provide answers directly on the search page, eliminating the user's need to click through to publisher websites. This directly attacks the ad revenue, affiliate income, and subscription models that have funded online content creation for decades.

The 'golden era' of social media was fueled by amateurs sharing expertise for free. The creator economy incentivizes these experts to sell their knowledge via newsletters or courses, turning a public good into a commercial transaction and making platforms less discoverable and enjoyable at an aggregate level.

Content creators are in an impossible position. They can block Google's crawlers and lose their primary traffic source, effectively committing "business suicide." Alternatively, they can allow access, thereby providing the content that fuels the very AI systems undermining their business model.

The idea of a truly "open web" was a brief historical moment. Powerful, proprietary "organizing layers" like search engines and app stores inevitably emerge to centralize ecosystems and capture value. Today's AI chatbots are simply the newest form of these organizing layers.

Tim Berners-Lee warns that as AI summarizes content and performs tasks for users, people will stop visiting websites directly. This breaks the flow of traffic and ad revenue that sustains countless online publishers and content creators.

As AI-powered search reduces referral traffic, the incentive for creating public content diminishes. This could accelerate a trend already seen with the "Twitter exodus," where users retreat from the open internet into more private communities like Discord, fragmenting public discourse.

AI services crawl web content but present answers directly, breaking the traditional model where creators earn revenue from traffic. Without compensation, the incentive to produce quality content diminishes, putting the web's business model at risk.

Unlike Google Search, which drove traffic, AI tools like Perplexity summarize content directly, destroying publisher business models. This forces companies like the New York Times to take a hardline stance and demand direct, substantial licensing fees. Perplexity's actions are thus accelerating the shift to a content licensing model for all AI companies.