A text-only LinkedIn post with low engagement but a strong problem-solution focus can generate significant sales pipeline. This is because it targets a niche audience with a specific pain point, making vanity metrics like likes and views misleading indicators of business impact.

In an era of information saturation, general advice leads to inaction. By providing highly specific content for a narrow niche, you make your audience feel seen and understood. This drives them to act, allowing you to achieve greater impact with a smaller audience by focusing on depth over width.

Don't compare your niche content's views to mass-market entertainment. A video for business owners getting 100,000 views might represent a huge portion of its total addressable market (TAM), making it far more successful than a viral video with millions of untargeted views. Contextualize your metrics against your market size.

A16z discovered their most successful content wasn't market commentary ("are we in a bubble?") but timeless, practical guides like "Good Product Manager, Bad Product Manager." This type of actionable content provides enduring utility to the target audience (entrepreneurs), building a deeper, more trusting relationship than fleeting, topical chatter.

Social media has shifted from 'social' to 'interest' media, where the algorithm targets users based on the content they consume. Making hyper-specific content for your target audience is the most effective form of targeting. Resist making broad content for vanity metrics, as it won't reach qualified buyers.

A16z found its most successful blog posts weren't hot takes on market conditions, but timeless, practical guides like "Good Product Manager." This evergreen content provided real value to entrepreneurs and demonstrated deep operational expertise to LPs, building a more durable brand than fleeting commentary.

A successful content strategy for a specialized audience involves variation. The hosts highlight both high-level "elephant hunter" episodes and unusually narrow, tactical deep dives like "pipeline generation." This blend caters to different learning needs and demonstrates a breadth of expertise.

Episodes that underperformed with the general audience, like those on Nintendo or cricket, proved invaluable by attracting influential "superfans," including Meta executives and author Michael Lewis. This shows that catering to a passionate niche can yield more strategic value than broad, moderate appeal.

Stop creating broad content to chase views. Algorithms are so effective that creating hyper-specific content for your ideal customer is the most efficient way to reach them. The content itself is now the targeting mechanism.