The internet's evolution from social networking (connecting with friends) to social media (broadcasting to followers) destroyed a valuable product category. This shift replaced genuine intimacy with performance, contributing to a global rise in loneliness and isolation as people stare at screens instead of connecting.

To avoid loneliness, successful entrepreneurs should cultivate two distinct friendship circles. One consists of industry peers who understand the unique challenges of their work. The other is made of local friends who connect with them as a person, completely separate from their professional identity.

Western culture promotes a "left-shifted" brain state, prioritizing productivity and survival (left hemisphere). This state of constant sympathetic activation disconnects us from our bodies, emotions, and relational capacity (right hemisphere), directly causing our modern epidemic of loneliness.

Before the pandemic, the US Surgeon General identified loneliness as the nation's primary health crisis, surpassing issues like smoking and obesity. This is particularly acute among leaders, with studies showing half feel lonely, and a majority of them admit it leads to bad business decisions due to a lack of trusted advisors.

Beyond economic disruption, AI's most immediate danger is social. By providing synthetic relationships and on-demand companionship, AI companies have an economic incentive to evolve an “asocial species of young male.” This could lead to a generation sequestered from society, unwilling to engage in the effort of real-world relationships.

A core paradox of perfectionism is that the behaviors used to gain acceptance—such as curating a flawless image, promoting oneself, or hiding vulnerabilities—are precisely what make others pull back. This self-defeating strategy ensures the loneliness and disconnection the perfectionist fears most, creating a tragic feedback loop.

We spend more time alone due to structural factors and technology that enable avoiding interaction. This 'interiority' is a self-reinforcing cycle: as we interact less, our social skills can atrophy and social inertia sets in, making it progressively more difficult and energy-intensive to re-engage with others.

Social media's business model created a race for user attention. AI companions and therapists are creating a more dangerous "race for attachment." This incentivizes platforms to deepen intimacy and dependency, encouraging users to isolate themselves from real human relationships, with potentially tragic consequences.

Unlike social media's race for attention, AI companion apps are in a race to create deep emotional dependency. Their business model incentivizes them to replace human relationships, making other people their primary competitor. This creates a new, more profound level of psychological risk.