As companies stay private longer, employees become multi-millionaires on paper but struggle financially. Providing structured secondary liquidity allows long-tenured employees to realize some wealth, buy homes, and improve their quality of life, which is crucial for retention beyond year seven or eight.

ElevenLabs raised a $100M round entirely for employee secondaries. The CEO's rationale is that by allowing early team members to de-risk and realize financial gains, it solidifies their commitment to the company's multi-year mission rather than creating pressure for a quick exit.

Selling 100% of a company isn't the only exit. Founders can take "multiple bites of the apple" by selling a majority stake but retaining significant shares. This allows them to benefit from future sales or an IPO under new ownership.

Contrary to the VC fear that early liquidity demotivates founders, Amanda Kahlow argues it does the opposite. Taking money off the table provides comfort and security, allowing founders to put more energy into the company and take bigger risks for a larger outcome.

After seeing his first company's value explode post-acquisition, this founder now prioritizes partial exits (recaps with equity roll) over all-cash deals. This strategy allows him to de-risk while retaining significant upside for future growth, a stark lesson from his first exit.

Taking a small amount of money off the table via a secondary sale de-risks a founder's personal finances. This financial security empowers them to reject large acquisition offers and pursue a long-term, independent vision without the pressure of life-changing personal wealth decisions.

Instead of raising a traditional venture round for the company, Matt O'Hayer's first major transaction was a secondary sale of his personal stock to impact-focused private equity firms. This strategy allowed him to gain personal financial security without burdening the profitable company with unnecessary capital or diluting its mission-driven focus.

In an era of extended private markets, secondaries are a critical talent retention strategy. Offering recurring liquidity programs for employees prevents top performers, who are often fully vested and over-concentrated in one stock, from leaving to diversify their wealth by joining other companies.

The number of founders taking secondary liquidity after their seed round is twice as high as the 2021 peak. While this de-risks the journey for founders, there is almost no parallel liquidity offered to early employees, creating a growing divide in early-stage risk and reward.