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How Evan Spiegel Is Building the Future of Computing

How Evan Spiegel Is Building the Future of Computing

Grit · Dec 15, 2025

Snap CEO Evan Spiegel on the 'middle child' strategy, the AI-driven future of AR glasses, and leading with intrinsic motivation.

The Brain Relaxes Through Focused Activity, Not Passive Rest

Counterintuitively, the brain's most relaxed state is not during passive rest but during intense focus on a single activity. Engaging in challenging hobbies that require full concentration is a more effective way to decompress and manage stress than traditional relaxation.

How Evan Spiegel Is Building the Future of Computing thumbnail

How Evan Spiegel Is Building the Future of Computing

Grit·2 months ago

Hire Only Intrinsically Motivated Leaders; You Cannot Be Their Source of Drive

A leader's role is to provide perspective and solve problems, not to be the source of a direct report's motivation. Spiegel avoids hiring people who need external prodding, prioritizing leaders with a strong internal drive and locus of control.

How Evan Spiegel Is Building the Future of Computing thumbnail

How Evan Spiegel Is Building the Future of Computing

Grit·2 months ago

Snap CEO Evan Spiegel Believes a Leader's Core Job is to Absorb, Not Transfer, Stress

A leader's responsibility is to act as a stress shield for their team and family. Instead of offloading pressure, they should develop personal mechanisms like exercise or meditation to process it, creating a more stable environment for others to perform.

How Evan Spiegel Is Building the Future of Computing thumbnail

How Evan Spiegel Is Building the Future of Computing

Grit·2 months ago

Snap CEO Views AR's Killer App as Mobile Multitasking, Not Just Immersion

While phones are single-app devices, augmented reality glasses can replicate a multi-monitor desktop experience on the go. This "infinite workstation" for multitasking is a powerful, under-discussed utility that could be a primary driver for AR adoption.

How Evan Spiegel Is Building the Future of Computing thumbnail

How Evan Spiegel Is Building the Future of Computing

Grit·2 months ago

Snap CEO Believes AI Will Accelerate AR Glasses by Freeing Us From Workstations

AI will operate our computers, making our primary role monitoring. This frees people from desks, accelerating the need for a mobile interface like AR glasses to observe AI and bring work into the real world, transforming productivity.

How Evan Spiegel Is Building the Future of Computing thumbnail

How Evan Spiegel Is Building the Future of Computing

Grit·2 months ago

Snap CEO Describes Being a 'Middle Child' Tech Company With Scale Costs But Not Market Power

Companies like Snap are in a "crucible moment," stuck between tech giants and nimble startups. They face the high operational costs of a large user base without the revenue or market power of giants, creating intense pressure to innovate and operate efficiently.

How Evan Spiegel Is Building the Future of Computing thumbnail

How Evan Spiegel Is Building the Future of Computing

Grit·2 months ago

Snap CEO's Key Culture Metric: Do Employees' Kids Want to Work Here?

Evan Spiegel uses a unique proxy to gauge company culture: whether employees' children want to work at Snap. He believes kids are perceptive and will only express this desire if their parents consistently bring home positive energy and fulfillment from their job.

How Evan Spiegel Is Building the Future of Computing thumbnail

How Evan Spiegel Is Building the Future of Computing

Grit·2 months ago

Snap Hires Designers From School to Avoid Them Being 'Ruined' by Other Tech Companies

Snap prefers hiring designers directly out of school, believing other tech companies instill bad habits like focusing on hierarchy over creative risk-taking. This approach, combined with a small, flat team structure, is designed to protect raw creativity.

How Evan Spiegel Is Building the Future of Computing thumbnail

How Evan Spiegel Is Building the Future of Computing

Grit·2 months ago

Selling Secondary Stock Early Empowers Founders to Reject Premature Acquisitions

Taking a small amount of money off the table via a secondary sale de-risks a founder's personal finances. This financial security empowers them to reject large acquisition offers and pursue a long-term, independent vision without the pressure of life-changing personal wealth decisions.

How Evan Spiegel Is Building the Future of Computing thumbnail

How Evan Spiegel Is Building the Future of Computing

Grit·2 months ago