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Economists focus on the slowing rate of inflation, but consumers are anchored to pre-COVID price levels. The fact that goods still cost significantly more is the primary driver of negative sentiment. This "anchoring effect" means that even with decelerating inflation, consumer frustration persists because their purchasing power feels permanently diminished.

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Aggregate economic data looks positive because the top 10% of households drive consumption. However, the bottom 90% are experiencing financial distress, which is reflected in negative consumer sentiment. The 'average' consumer experience doesn't exist, leading to a disconnect between official statistics and public perception.

Unlike 2022, when stimulus savings allowed consumers to absorb price hikes, the financially depleted middle class now lacks the ability to pay more. This forces them to push back on price increases, creating significant consumer resistance that acts as a powerful, albeit painful, check on a new round of inflation from tariffs or other cost pressures.

Unlike in 2021-2022, companies are now more reluctant to raise prices. Key factors include consumer resistance after high inflation, anchored inflation expectations, political scrutiny, and significant uncertainty over tariff policies, which makes firms fear losing market share if they act prematurely.

Despite headline economic growth, the bottom 80% of U.S. households have seen their spending power stagnate since before the pandemic. Their spending has grown at exactly the rate of inflation, meaning their real consumption hasn't increased. This data explains the widespread public dissatisfaction with the economy.

Despite official CPI averaging under 2% from 2010-2020, the actual cost of major assets like homes and stocks exploded. This disconnect shows that government inflation data fails to reflect the reality of eroding purchasing power, which is a key driver of public frustration.

The public's frustration with affordability stems from a psychological disconnect. While wages have risen to match higher prices, people perceive the inflation surge as an unfair loss, failing to connect it to their own income gains. This creates a political challenge where economic data and public sentiment diverge.

While not technically inflation, rising energy costs are perceived as such by working-class citizens because they make everything more expensive. This direct hit to their finances is a powerful driver of political dissatisfaction, regardless of other economic indicators.

Official inflation metrics (rate of change) are meaningless to the public. People feel the pain of absolute price levels versus their stagnant wages, creating a disconnect that fuels widespread economic apathy and anger, regardless of what government data says.

Official inflation metrics may be low, but public perception remains negative because wages haven't kept pace with the *cumulative* price increases since the pandemic. Consumers feel a "permanent price increase" on essential goods like groceries, making them feel poorer even if the rate of new inflation has slowed.

The administration's reactive approach to affordability targets specific, highly visible price increases (e.g., eggs, cars) rather than broad inflation data. This is because consumer sentiment is heavily influenced by the sticker shock of everyday items, which takes a long time to fade, even after inflation rates cool.

High Absolute Price Levels, Not Slowing Inflation, Fuel Consumer Anger | RiffOn