Instead of immediately passing tariff costs to consumers, US corporations are initially absorbing the shock. They are mitigating the impact by reducing labor costs and accepting lower profitability, which explains the lag between tariff implementation and broad consumer inflation.

While high-income spending remains stable, the next wave of consumption growth will stem from a recovery in the middle-income segment. This rebound will be driven by stabilizing factors like reduced policy uncertainty and neutral monetary policy, not a major labor market acceleration.

Recent elections show a clear pattern: politicians win by focusing on groceries, rent, and healthcare. These three categories, dubbed the "unholy trinity," represent the biggest inflation pain points and make up 55% of the average American's cost of living, making them the decisive political issue.

There are two distinct economies operating simultaneously. Those with a capital base (equities, real estate) can use financial engineering and leverage to thrive. Meanwhile, individuals relying solely on wages are being crushed by inflation, as their income fails to keep pace with rising costs.

Navy Federal's data reveals that middle-class spending on the low-cost e-commerce site TEMU has "nosedived." This shift away from even the cheapest online options indicates that this demographic has exhausted its excess savings and is now under significant financial pressure, forcing them to consolidate spending at retailers like Walmart and Costco.

Despite a still-growing labor market, real wage growth has slowed to "stall speed." This lagged effect on middle and lower-income households is the primary driver for the projected 2-percentage-point drop in real consumption growth for Q4 and Q1.

Robert Kaplan cautions against dismissing inflation risks. Many businesses are still absorbing tariff costs or working through pre-tariff inventory. He believes the full price impact will be passed on to consumers in 2026, potentially keeping inflation stickier than markets currently expect.

Tariffs are creating a stagflationary effect on the economy. This is visible in PMI data, which shows muted business activity while the "prices paid" component remains high. This combination of slowing growth and rising costs acts as a significant "speed break" on the economy without stopping it entirely.

While headline forecasts predict a 3.5% rise in holiday sales, this is nearly entirely offset by inflation, which is running close to 3%. In real terms, consumer spending will be flat at best, meaning the average family's standard of living is declining this holiday season.