The primary barrier to deploying AI agents at scale isn't the models but poor data infrastructure. The vast majority of organizations have immature data systems—uncatalogued, siloed, or outdated—making them unprepared for advanced AI and setting them up for failure.
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New McKinsey research reveals a significant AI adoption gap. While 88% of organizations use AI, nearly two-thirds haven't scaled it beyond pilots, meaning they are not behind their peers. This explains why only 39% report enterprise-level EBIT impact. True high-performers succeed by fundamentally redesigning workflows, not just experimenting.
AI models for campaign creation are only as good as the data they ingest. Inaccurate or siloed data on accounts, contacts, and ad performance prevents AI from developing optimal strategies, rendering the technology ineffective for scalable, high-quality output.
Marketing leaders pressured to adopt AI are discovering the primary obstacle isn't the technology, but their own internal data infrastructure. Siloed, inconsistently structured data across teams prevents them from effectively leveraging AI for consumer insights and business growth.
Many leaders mistakenly halt AI adoption while waiting for perfect data governance. This is a strategic error. Organizations should immediately identify and implement the hundreds of high-value generative AI use cases that require no access to proprietary data, creating immediate wins while larger data initiatives continue.
For years, access to compute was the primary bottleneck in AI development. Now, as public web data is largely exhausted, the limiting factor is access to high-quality, proprietary data from enterprises and human experts. This shifts the focus from building massive infrastructure to forming data partnerships and expertise.
Companies struggle to get value from AI because their data is fragmented across different systems (ERP, CRM, finance) with poor integrity. The primary challenge isn't the AI models themselves, but integrating these disparate data sets into a unified platform that agents can act upon.
The primary reason multi-million dollar AI initiatives stall or fail is not the sophistication of the models, but the underlying data layer. Traditional data infrastructure creates delays in moving and duplicating information, preventing the real-time, comprehensive data access required for AI to deliver business value. The focus on algorithms misses this foundational roadblock.
A shocking 30% of generative AI projects are abandoned after the proof-of-concept stage. The root cause isn't the AI's intelligence, but foundational issues like poor data quality, inadequate risk controls, and escalating costs, all of which stem from weak data management and infrastructure.
The excitement around AI capabilities often masks the real hurdle to enterprise adoption: infrastructure. Success is not determined by the model's sophistication, but by first solving foundational problems of security, cost control, and data integration. This requires a shift from an application-centric to an infrastructure-first mindset.
According to Salesforce's AI chief, the primary challenge for large companies deploying AI is harmonizing data across siloed departments, like sales and marketing. AI cannot operate effectively without connected, unified data, making data integration the crucial first step before any advanced AI implementation.
