Large banks have offloaded riskier loans to private credit, which is now more accessible to retail investors. According to Crossmark's Victoria Fernandez, this concentration of risk in a less transparent market, where "cockroaches" may be hiding, is a primary systemic concern.

Firms like Blue Owl showcase their role in the AI boom, raising billions for data centers. This forward-looking narrative masks a critical risk: they are simultaneously blocking investor redemptions in older, less glamorous funds. This reveals a dangerous liquidity mismatch where retail investors are trapped in the illiquid present while being sold a high-growth future.

Despite the allure of direct-to-consumer models after the JOBS Act, the only viable path to retail capital in private markets is through financial advisors at wirehouses and broker-dealers. This channel requires products with liquidity and specific registrations, a fundamentally different approach than institutional fundraising.

When private equity firms begin marketing to retail investors, it's less about sharing wealth and more a sign of distress. This pivot often occurs when institutional backers demand returns and raising new capital becomes difficult, forcing firms to tap the public for liquidity.

While fears of retail investors gambling on venture capital exist, the primary growth in retail alternatives is in yield-oriented strategies like private credit and infrastructure. These products meet the demand for high current income and lower volatility, especially for those in or near retirement, making them a more logical first step.

While retail investors may demand daily pricing for private assets, this eliminates the "hidden benefit" of illiquidity that historically forced a long-term perspective. Constant valuation updates could encourage emotional, short-term trading, negating a core advantage of the asset class: staying the course.

Increased retail access to alternatives helps level the playing field between individual and institutional investors. However, capturing this opportunity favors large, scaled managers like Blackstone and Apollo who can afford brand marketing and distribution. This dynamic accelerates industry consolidation, widening the gap between mega-firms and smaller managers.

For the first time, large numbers of wealthy individuals are pulling money from private credit funds. This follows a period of declining performance, raising questions about the asset class's suitability for non-institutional investors.

Instead of viewing the flood of private wealth as competition for deals, savvy institutional investors can capitalize on it. Opportunities exist to seed new retail-focused vehicles to gain economics, buy GP stakes in managers entering the wealth channel, or use new evergreen funds as a source of secondary market liquidity.