To overcome loyalty bias toward long-tenured employees, leaders should reframe performance reviews. Instead of asking if they are "good enough," ask, "Knowing our future needs, would I hire this person for this role today?" This clarifies whether their skills match future requirements, enabling objective talent decisions.

To differentiate talent, serial founder Brad Jacobs imagines a key employee resigning. If his reaction is relief, they're a C-player. If it's manageable inconvenience, a B-player. But if the thought induces "pure terror and absolute panic," they are an irreplaceable A-player you must retain.

Treat hiring as a compounding flywheel. A new employee should not only be a great contributor but also make the company more attractive to future A-players, whether through their network, reputation, or interview presence. This focus on recruiting potential ensures talent density increases over time.

CEOs provide a curated view of their company's culture. To get an accurate picture, talk to people who have left the organization on good terms for an unfiltered perspective. Also, ask behavioral questions like 'What would you tell a friend to do to be successful here?' to uncover the real cultural DNA.

To make a hire "weird if they didn't work," don't hire for potential or vibe. Instead, find candidates who have already succeeded in a nearly identical role—selling a similar product to a similar audience at a similar company stage. This drastically reduces performance variables.

To clarify difficult talent decisions, ask yourself: "Would I enthusiastically rehire this person for this same role today?" This binary question, used at Stripe, bypasses emotional ambiguity and provides a clear signal. A "no" doesn't mean immediate termination, but it mandates that some corrective action must be taken.

A candidate can claim they want growth, but their resume tells the real story. Scrutinize *why* they moved between specific companies. A move for a bigger salary versus a move to work under a renowned leader reveals their actual priorities far more accurately than their interview answers.

Your internal monologue during hiring reveals if you're making the right choice. If you think, "I really need to fill this role," you're on the path to settling. The right candidate sparks the feeling of, "I don't even care if I have a role for this person, I have to get them in."

Senior executives are, by definition, excellent at interviewing, making the process unreliable for signal. Instead of relying on a polished performance, ask to see the 360-degree performance reviews from their previous company. This provides a more honest, ground-truth assessment of their strengths and weaknesses.