Unlike previous generations who grew up believing liberal democracy was the final political form, Gen Z entered a world with no clear answers. This void, combined with infinite internet access, fueled a competitive explosion of fringe ideologies as they searched for new models.

The successful fight for women's equality has inadvertently created a blind spot for the growing problems facing men, such as higher suicide rates and lower college enrollment. This 'elite neglect' from the left has alienated male voters, who feel their problems are ignored or that they are seen as the problem.

Scott Galloway argues the far right recognized the crisis facing young men before the left. While their solutions were regressive—blaming women and minorities—their early diagnosis of the problem created a political vacuum they successfully filled, attracting a disenchanted male demographic.

Galloway posits that a significant political shift from blue to red occurred among women aged 45-64. He theorizes this is driven by mothers voting for the perceived best interest of their struggling sons or husbands, prioritizing disruptive change over other issues when their family isn't thriving.

A key driver of Trump's electoral shift was a coalition of two groups: young men under 30 and women aged 45-64. The thesis is that mothers, seeing their sons struggling economically and socially, voted for radical change out of desperation. For them, a system shake-up was more important than specific policies on issues like Ukraine or abortion rights.

Productive conversations about men's struggles are stifled by a societal "gag reflex." This is caused by the far-right co-opting the issue with regressive solutions and the far-left reframing it as men *being* the problem, leading to immediate accusations of misogyny.

While the right promotes a flawed version of masculinity, the left's common response is to suggest men adopt more feminine traits. Galloway argues this is ineffective because it fails to offer an aspirational, positive vision of masculinity, leaving many men feeling alienated and unrepresented.

A deep distrust of the bipartisan "neoliberal consensus" has made many young people receptive to any counter-narrative, whether from the left or right. This creates a powerful anti-establishment bloc that finds common ground in opposing the status quo, explaining the crossover appeal of populist figures.

A key part of Trump's strategy was ignoring traditional media outlets and instead appearing on podcasts and platforms popular with young men (Joe Rogan, World Wrestling Federation). This allowed him to directly tap into their grievances and build a loyal base that felt seen.