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A professor split a pottery class: one group was graded on the quality of a single pot, the other on the sheer quantity produced. The quantity group not only made more pots but also produced the highest quality work, as rapid iteration fostered skill and removed the paralysis of perfectionism.
The fastest path to creating high-quality work is through prolific creation, not perfectionism. Like a ceramics class graded on volume, producing more content provides the necessary practice and feedback to rapidly improve your skills.
Perfectionism creates a paralyzing binary of success or failure. Musician Jeff Tweedy combats this by deliberately trying to produce bad material first. This removes the pressure for quality, increases quantity, and clears the mental space for more creative ideas to emerge.
Stanford's business school uses an improv game where students rapidly list items in a category, prioritizing speed over accuracy. This exercise demonstrates that generating a high volume of ideas, even imperfect ones, is the most effective path to finding the best idea, as the best concepts often emerge late in the process.
In a competitive market, prioritizing speed forces a team to be resourceful and figure out how to maintain quality under pressure. This mindset prevents the design team from becoming a bottleneck and keeps the company's momentum high.
Many perceived failures, from business to dating, stem from a radical underestimation of the repetitions required for success. Most problems can be solved not by more talent, but by applying an unreasonable amount of volume.
High-volume creative work, like writing five novels a year, isn't about marathon sessions. It's about breaking large goals into small daily chunks (e.g., three 800-word scenes) and executing them consistently in short, 20-30 minute focused blocks of time.
Successful entrepreneurs often don't perceive their numerous small projects as failures or formal business attempts. By framing them as hobbies or experiments, they lower the psychological stakes. This allows them to generate the high quantity of ideas necessary to eventually land on a successful one.
Deadlines weed out extraneous details and prevent the quest for perfection. They force decisive action, which, as leaders like Ed Catmull and Christopher Nolan have found, can accelerate the creative process rather than hinder it, forcing you to make something different, not just perfect.
Many professionals abandon a new technique after a single failed attempt. Top performers, however, engage in a deliberate process: they try, fail, analyze what went wrong, make a small adjustment, and then try again. This iterative cycle of learning and adjusting, rather than simply quitting, is what leads to mastery and separates them from the pack.
Instead of striving for perfection, the key to overcoming creative blocks is to allow yourself to create subpar work. Acknowledging that 80-90% of an initial draft will be discarded lowers the stakes and makes it easier to begin the creative process.