In the 20th century, careers like investment banking thrived on networks ("who you know"). The internet made expertise discoverable, shifting value to "what you know" roles like hedge fund managers and AI engineers. This trend continues, making deep knowledge more valuable than a good rolodex.
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For roles like marketing and PR, mastering the basics of AI—what it is, its capabilities, and how to identify use cases—is more impactful than deep technical skill. This foundational knowledge alone is a significant competitive advantage, placing professionals far ahead of their peers in the current landscape.
AI has made knowledge—the ability to produce information—cheap and accessible. The new currency is wisdom: knowing what matters, where to focus, and how to find purpose. This shifts the focus of work and education from learning facts to developing critical thinking, empathy, and judgment.
Early AI training involved simple preference tasks. Now, training frontier models requires PhDs and top professionals to perform complex, hours-long tasks like building entire websites or explaining nuanced cancer topics. The demand is for deep, specialized expertise, not just generalist labor.
Instead of choosing a career based on its perceived "safety" from AI, individuals should pursue their passions to quickly become domain experts. AI tools augment this expertise, increasing the value of experienced professionals who can handle complex, nuanced situations that AI cannot.
To move beyond general knowledge, AI firms are creating a new role: the "AI Trainer." These are not contractors but full-time employees, typically PhDs with deep domain expertise and a computer science interest, tasked with systematically improving model competence in specific fields like physics or mathematics.
The 30-40% pay premium for AI PMs isn't just because "AI is hot." It's rooted in the scarcity of their specialized skillset, similar to how analytics PMs with statistics backgrounds are paid more. Companies are paying for demonstrated experience with AI tooling and technical fluency, which is rare.
Industry leaders from LinkedIn and Salesforce predict that AI will automate narrow, specialized tasks, fundamentally reshaping careers. The future workforce will favor 'professional generalists' who can move fluidly between projects and roles, replacing rigid departmental structures with dynamic 'work charts.'
As AI commoditizes execution and intellectual labor, the only remaining scarce human skill will be judgment: the wisdom to know what to build, why, and for whom. This shifts economic value from effort and hard work to discernment and taste.
A top-tier lawyer’s value mirrors that of a distinguished engineer: it's not just their network, but their ability to architect complex transactions. They can foresee subtle failure modes and understand the entire system's structure, a skill derived from experience with non-public processes and data—the valuable 'reasoning traces' AI models lack.
The internet leveled the playing field by making information accessible. AI will do the same for intelligence, making expertise a commodity. The new human differentiator will be the creativity and ability to define and solve novel, previously un-articulable problems.
