Instead of cold outreach, Accel Events hosts dinner events for potential customers and partners. They create a valuable community space for senior professionals to discuss shared challenges, without ever pitching their product. This builds trust and generates inbound interest and direct requests for calls, proving more effective than traditional sales tactics.

Boosting posts directly from a person's profile (like a CEO or founder) performs significantly better than standard company ads. Users on LinkedIn engage more authentically with individuals than brands, leading to higher dwell times and lower costs.

Instead of broad webinars, Briq creates hyper-specific ones like "Airport Projects in the Southeast" designed to attract one specific target account. This tactic frames a demo as an exclusive educational event, increasing engagement from a key prospect by speaking directly to their immediate context.

In an AI-driven world, "scaling the unscalable" creates a competitive edge. Host intimate, in-person events like local dinners or meetups. The primary ROI is not direct sales but filming the interactions to create a powerful engine for authentic, high-performing social media content that can be distributed globally.

Nathan May built a $1M ARR business with a private, invite-only newsletter for just a few hundred key decision-makers. Instead of mass marketing, he manually invited high-value targets via LinkedIn, using social proof (mentioning their peers) to build trust and generate high-ticket sales.

To find clients with a budget for lead generation, look for companies already running ads on platforms like Google and Facebook. Their existing ad spend is a clear signal that they value customer acquisition and are willing to invest in services that promise a positive return.

Instead of only featuring industry celebrities on your B2B podcast, strategically interview your ideal customers. The insights and language they use can be repurposed into highly effective ad creative and sales collateral that resonates directly with other potential buyers, turning content into a direct sales tool.

Instead of cold outreach, identify where employees of your target companies gather—like triathlons or industry events. Set up a booth and let them experience your product firsthand. This creates organic buzz and personal testimonials that travel back inside the organization, generating warmer leads than a direct sales approach.

Unlike Facebook's algorithm, which thrives on broad audiences, LinkedIn's requires precision. Success comes from using small, hyper-targeted audiences, often built from custom-uploaded company lists, to ensure every dollar reaches the exact target profile.