Boosting posts directly from a person's profile (like a CEO or founder) performs significantly better than standard company ads. Users on LinkedIn engage more authentically with individuals than brands, leading to higher dwell times and lower costs.
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Many businesses fail on LinkedIn because default settings like "audience expansion" and the third-party ad network are optimized for enterprise budgets or platform profit, not for precise SMB targeting. Disabling these is the crucial first step to success.
Company pages can achieve more significant growth in impressions, likes, and follows by leaving well-crafted, entertaining comments on posts from industry thought leaders, rather than solely focusing on creating original in-feed posts.
LinkedIn's algorithm now favors comments. By commenting with value-add content (like memes or insights) on popular posts, a company page can gain more impressions and followers than from its own feed posts. This "post within a post" strategy is highly effective for growth.
While standard LinkedIn ad clicks cost $10-15, high-engagement 'Thought Leader Ads' are rewarded by the algorithm with significantly lower costs. Clicks can drop to $1-2, making the platform economically viable and even competitive with Facebook.
Social platforms want to acquire new advertisers. By boosting your best-performing organic posts with micro-budgets (even just $5), you can achieve disproportionately large reach as platforms "make it rip" to encourage future spending. Don't boost underperforming content.
Instead of large ad spends, marketers can achieve disproportionately high reach by applying very small budgets—as little as $5 on YouTube—to boost organic posts that are already showing traction. This tactic is effective across multiple platforms.
The easiest way to increase your visibility is to consistently comment on other people's content. To make this effective, be strategic: comment on posts by industry leaders where your target audience will see your name, photo, and headline in a relevant context.
Due to high CPCs, LinkedIn ad copy should be direct and clear about who the offer is for. Unlike Facebook's flashy, attention-grabbing style, the goal on LinkedIn is to repel unqualified clicks and attract only the most relevant prospects, maximizing budget efficiency.
Unlike Facebook's algorithm, which thrives on broad audiences, LinkedIn's requires precision. Success comes from using small, hyper-targeted audiences, often built from custom-uploaded company lists, to ensure every dollar reaches the exact target profile.
The context in which content is consumed matters. Users browse LinkedIn with a professional and business-oriented mindset, making them far more receptive to listings, deals, and industry insights than when they are on entertainment- or family-focused platforms.
